Best WhatsApp Marketing Software in India (2026): How the Top Tools Compare

There are dozens of WhatsApp Business API tools in India, and their pricing pages are hard to compare. Below are the entry prices as listed on each vendor’s own site on 12 November 2026, followed by what actually matters when you choose. Yes, we make one of these tools; we’ve tried to be fair and linked each vendor’s page so you can check.

Entry plans at a glance

Tool Entry paid plan Team seats on entry plan Best known for
Hello24 ₹3,000/month (billed monthly) Up to 8 Shopify & WooCommerce commerce flows, 1:1 onboarding
Wati ₹2,699/month (billed quarterly) 3 Shared inbox, AI credits, free trial
Interakt ₹2,799/month + tax Unlimited Large support teams
AiSensy ₹1,500/month (free plan available) Extra seats ₹750 each Low-cost broadcasts
Gallabox ₹2,399/month (billed annually) 3 Lead qualification, AI agents
Zoko $49.99/month + per-conversation markup Unlimited Shopify brands
Bitespeed Not published – Shopify suite (WhatsApp, email, SMS, voice)

Meta’s own per-message charges are extra with every tool. See WhatsApp API pricing in India.

Detailed head-to-heads: Hello24 vs Wati, vs Interakt, vs AiSensy, vs Gallabox, vs Zoko, vs Bitespeed.

What to compare (beyond the plan price)

  1. Per-message markup. Some tools charge more per message than Meta does. On 10,000 marketing messages a month, a ₹0.20 markup adds ₹2,000. Ask for the per-message price and compare it with Meta’s rate.
  2. Seats. Count everyone who will answer chats. A cheap plan with 3 seats becomes expensive when you add five more people.
  3. Add-ons. Chatbots, AI agents, Instagram, Shopify integration and extra flows are add-ons on some tools and included on others. Add them up.
  4. Ecommerce depth. For an online store, check abandoned cart recovery, COD confirmation, COD-to-prepaid, catalog and payments in chat, and order updates. Check WooCommerce support if you’re not on Shopify.
  5. Setup help. Getting the API number verified, templates approved and flows built is where most teams stall. Self-serve trials suit some teams; guided onboarding suits others.
  6. Billing terms. Monthly, quarterly or annual-only billing changes how much you risk if the tool isn’t right.

Which type of tool suits you

  • Mostly broadcasts, small budget: a low-cost broadcast tool with a free plan.
  • Big support team: a tool with unlimited or cheap seats.
  • Sales and lead qualification: a tool built around AI lead flows.
  • Online store on Shopify or WooCommerce: a commerce-first tool with cart, COD and payment flows included. That’s what Hello24 is built for.

Book a 1:1 demo to see Hello24 on your own store.

Keep reading

Your next sale is one message away