Choose Hello24 if
You want a flat monthly price without conversation markups or add-ons for Instagram and payments, or you run WooCommerce.
Hello24 vs Zoko
The Zoko alternative built for online stores
Zoko is a WhatsApp commerce tool for Shopify brands that charges a monthly plan plus a markup on conversations. Hello24 has flat monthly plans with Instagram, cart recovery and COD flows included.
- Plans from ₹3,000 / $40 a month
- Zero setup charges
- Up to 8 logins on Growth
The short answer
Zoko’s Starter plan is $49.99 a month plus a $0.015 markup on every conversation, and Instagram is a $9.99 a month add-on. Hello24’s Growth plan is $40 (₹3,000) a month with 5,000 outbound messages, up to 8 agent logins, and Instagram DMs, cart recovery and COD flows included. Zoko offers a 7-day trial and unlimited agents on Starter; Hello24 offers free 1:1 onboarding instead.
Price and plans
| Hello24 | Zoko | |
|---|---|---|
| Entry plan | Growth: ₹3,000 / $40 a monthBilled monthly. Quarterly and yearly discounts on request. | Starter: $49.99 a monthPlus $0.015 markup on all conversations |
| Next plan | PRO: ₹6,000 / $75 a month | Plus: $79.99 a month; Elite $139.99 |
| Team logins | Up to 8 (Growth), up to 12 (PRO)No per-seat charge within the plan | Starter unlimited agents; Plus 5 free then $15 each; Elite 10 free then $12 each |
| Messages | 5,000 (Growth) or 10,000 (PRO) outbound messages a monthWhatsApp’s own charges billed on top | Meta fees paid to Meta, plus Zoko’s markup per conversation beyond plan allowance |
| Free trial | No trial. Free 1:1 demo instead | 7-day free trial |
| Setup fee | None. 1:1 guided onboarding included | Not stated |
Zoko details are from zoko.io/pricing as listed on 12 November 2026. Prices exclude taxes and change over time, so check Zoko’s site before deciding. Hello24 details are from our pricing page.
Ecommerce features
| Hello24 | Zoko | |
|---|---|---|
| Shopify integration | Included free (Shopify app) | Shopify app |
| WooCommerce integration | Included free (WooCommerce plugin) | Not listed on the pricing page |
| Abandoned cart recovery | Included on every plan, with payment link | Abandoned checkout flows included |
| Cash on delivery flows | COD confirmation and COD-to-prepaid on every plan | COD confirmation and COD-to-prepaid flows; auto-cancel flow $5.99/month |
| Shop and payments in chat | WhatsApp Shop and payment gateway integration on every plan | AI sales agent takes orders and payment: $24.99/month + 3% of order value |
| Instagram and Messenger | Instagram DMs and Facebook Messenger included | Instagram $9.99/month add-on |
| Chatbots and AI | Chatbot automation on every plan; AI replies available | Chatbot builder on all plans; AI agents are paid add-ons |
| Onboarding | 1:1 guided onboarding and training, free | Not stated |
“Not listed” means Zoko’s pricing page doesn’t mention it; the feature may exist elsewhere in their product.
Which one should you choose?
Zoko may suit you if
You want unlimited agents on the entry plan, a self-serve trial, and you only use Shopify.
Switching is handled for you
We move your WhatsApp number, recreate your templates and connect your store in 1:1 sessions. There are no setup charges.
What Hello24 customers say
Very young and vibrant team, good knowledge about technology and marketing nuances, quick on feet and amazing turnaround times, they look at the customer as their extension and help customers on even weekend when situations warrant. It is fun to work with this team. We had good support from people like Santosh and Siva to enable the entire shop even if we were not on a plug-in kind of e-commerce platform. The API's were built exclusively and a lot of engineering work has been happening to make this a reality
Vijay SivaramanVice President (IT), Kaleesuwari.comHello24’s conversational platform enables Ecovacs to effectively engage our customer base and help improve customer loyalty and lifetime value.
Dhaval PanchalCTO, EcovacsHello24’s WhatsApp commerce platform enables us to better engage our customers and drive our sales! Their "Pay-on-WhatsApp" feature has given us 2x more abandoned cart recoveries.
Nihar DesaiCEO, NutraboxFrequently asked questions
Is Hello24 cheaper than Zoko?
Zoko’s Starter plan is $49.99 a month plus a $0.015 markup on every conversation, and Instagram is a $9.99 a month add-on. Hello24’s Growth plan is $40 (₹3,000) a month with 5,000 outbound messages, up to 8 agent logins, and Instagram DMs, cart recovery and COD flows included. Zoko offers a 7-day trial and unlimited agents on Starter; Hello24 offers free 1:1 onboarding instead.
Can I move my WhatsApp number from Zoko to Hello24?
Yes. A WhatsApp Business API number can be moved between providers. We help you move the number, recreate your message templates and import your contacts during 1:1 onboarding, at no extra cost.
Are WhatsApp’s own message charges included?
No. On Hello24, as on most WhatsApp API tools, Meta’s per-message charges are billed on top of the plan. Meta’s list rate in India from 1 October 2026 is ₹0.8631 per marketing message and ₹0.115 per utility message. Try our WhatsApp pricing calculator to estimate yours.
Does Hello24 offer a free trial?
No. Instead you get a free 1:1 demo, and every plan includes guided onboarding, so your number, templates and store integration are set up with our team.