Yes, you can add more than 3 Buttons in a WhatsApp Message Template and do bulk broadcast messages to your audience.
But then the next question is why?
Expanded Options for Users: Providing more buttons allows businesses to offer a broader range of choices to users. This flexibility can be particularly valuable in scenarios where there are multiple actions or responses available, offering users a more comprehensive and tailored experience.
Streamlined Navigation: Additional buttons can lead to a more streamlined navigation process within the message template. Users can access specific features or information directly, reducing the need for multiple interactions and creating a more efficient user journey.
Enhanced Interactivity: Increasing the number of buttons promotes greater interactivity within the message. Users can engage with a variety of options, enhancing their overall experience and making the interaction more dynamic and engaging.
Diverse Call-to-Action (CTA) Opportunities: With more buttons, businesses can incorporate a variety of call-to-action elements. Whether it’s prompting users to visit a website, make a purchase, or participate in a survey, having additional buttons allows for a more diverse set of CTAs tailored to specific goals.
Improved User Guidance: Additional buttons enable businesses to guide users more effectively through various steps or actions. This is particularly beneficial when conveying complex information or leading users through a series of interactions, enhancing the overall clarity of the communication.
Now the next question is ‘why you should not’ add more than 3 buttons in a WhatsApp Message Template?
Cluttered User Interface: Adding too many buttons may clutter the user interface, leading to a visually overwhelming experience. This can result in confusion and make it challenging for users to quickly identify and select the desired option.
User Confusion: Too many buttons may confuse users, making it difficult for them to discern the most relevant or important options. This confusion could result in users making unintended selections or, worse, abandoning the interaction altogether.
Higher Likelihood of Message Rejection: WhatsApp has strict guidelines for message templates, and exceeding the allowed number of buttons may result in message rejection. This can disrupt communication flows and hinder the intended interaction between businesses and users.
Potential for Information Overload: Including numerous buttons may tempt businesses to overload the message with information. Users may become overwhelmed by the sheer volume of choices and information presented, leading to a less effective and enjoyable interaction.
Mobile Screen Constraints: Mobile screens have limited real estate, and adding numerous buttons may lead to a cramped layout, especially on smaller devices. This can compromise the user experience, making it harder for users to interact seamlessly with the message.
Reduced User Engagement: An excess of buttons may dilute the impact of each option, potentially leading to decision fatigue for users. When faced with too many choices, users might be less likely to engage or make a selection, reducing the overall effectiveness of the message.
Ultimately creating value for your audience should be the key objective. And buttons can be added according to use cases. Example: Product Survey, Introducing the functionality or features that a customer can check on your brand’s whatsapp and more.
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