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Articles on Conversational Commerce.

Why You, As a Digital Marketer in the Middle East Should Prioritize WhatsApp for One-to-One Marketing

May 15th, 2025

You already know this, but still, if you’re a digital marketer working with brands in the Middle East, you already know this: grabbing customer attention is getting harder even via regular digital marketing strategies. Email and SMS open rates are sinking. Social media reach is throttled. Ads are everywhere—but conversions? Not always there. That’s why […]