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Articles on Conversational Commerce.

7+ Digital Marketing Ideas With WhatsApp To Grow Your Fitness Center & Gym Business

August 20th, 2024

Imagine if your gyms or fitness centers could connect with every member instantly, provide personalized support, and boost engagement – all through whatsapp a platform they already use every day. With the WhatsApp Business API, this isn’t just a dream; it’s a game-changer. Whether you’re managing a boutique fitness studio brand or a large gym […]


🤖WhatsApp Marketing for Social Media Strategy: Your Secret ⚔️Weapon Revealed

April 27th, 2024

Feeling like you’re spinning your wheels on social media marketing? Struggling to break through the noise and truly connect with your audience? We’ve all been there. But what if there was a hidden gem waiting to be unearthed, a platform boasting a near-perfect open rate and the potential to create a hyper-personalized experience for your […]


What is the Difference Between Utility and Marketing Messages in WhatsApp?

November 25th, 2023

From the WhatsApp API point of view – conversations (messages) are categorised based on their type which is Marketing, Utility, Authentication, and Service. The name itself speaks about its purpose as well and hence it is priced accordingly per conversation. Now the frequently asked questions are around two main types: utility messages and marketing messages. While […]