10 Marketing Strategies on How 🍦Ice Cream Business Brands Can Use WhatsApp to 📊Increase Brand Awareness and 💰Sales

Shop owner looking at phone with satisfied customer message - WhatsApp marketing for ice cream businesses allows for real-time customer service.

Dreaming of scooping up more sales and brand loyalty this season?

Look no further than the messaging app that’s melting hearts (and freezers!): WhatsApp.

This post reveals –

📌10 creative marketing strategies that will transform your 🍦ice cream business into a WhatsApp rockstar

Keeping your customers cool, connected, and coming back for more. Get ready to turn up the sweetness and watch your sales sizzle after this:

Phone screen with shopping cart icon and ice cream emoji - Order ice cream directly through WhatsApp for a convenient and delightful experience.

1. Opt-in for Delicious Deals:

  • Create an opt-in system where users sign up to receive exclusive deals and promotions through WhatsApp broadcasts. This allows for targeted messaging without overwhelming users.

2. Sneak Peeks & New Flavor 🍦FOMO:

  • Generate excitement with WhatsApp-only sneak peeks of new flavors or upcoming seasonal offerings. This builds anticipation and encourages early visits.

3. The Inside Scoop on Ice Cream:

  • Offer behind-the-scenes content like the ice cream-making process or interviews with flavor creators. This builds a connection with the brand and piques customer interest.

4. Interactive Ice Cream Fun:

  • Run polls and quizzes to get user feedback on flavors, toppings, or even new product ideas. This fosters a sense of community and encourages user engagement.

5. Let Customers Be Cone-noisseurs:

  • Host interactive flavor creation contests where users vote on their favorite combinations. This creates a fun experience and generates user-driven content.

6. Birthday Bliss with a 🍧Cherry on Top:

  • Offer birthday treats or discounts exclusively through WhatsApp. This creates a personalized touch and builds customer loyalty.
Hand holding phone with delicious ice cream sundae photo on screen - Send mouthwatering ice cream pictures to customers on WhatsApp to boost sales.

7. Beat the Heat with WhatsApp Delivery:

  • If your business delivers, use WhatsApp to confirm orders, update delivery times, and offer special delivery promotions.

8. Sweet Summer WhatsApp Channel:

  • Create an exclusive WhatsApp channel for brand loyalists or fans of specific flavors. This fosters a community feel and allows for targeted promotions.

9. Visually Delicious 🍨Content is Key:

  • Share high-quality photos and videos of your ice cream creations. WhatsApp allows for sending rich media content that will make users’ mouths water.

10. Responsive & Real-time Customer Service:

  • Utilize WhatsApp for quick and efficient customer service. This builds trust and allows you to address any questions or concerns promptly.
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📌examples or use cases: 10 WhatsApp marketing IDEAS for 🍨 ice cream business brands to increase brand awareness and sales ASAP

  1. Beat the Monday Blues with a Milkshake Madness Deal:
  • Scenario: Every Monday morning, your ice cream shop sends a WhatsApp broadcast message to its opt-in list featuring a special “Milkshake Madness” deal. This message includes a mouthwatering picture of a milkshake and a discounted price.
  • Impact: This strategy entices customers with a special offer to perk up their Mondays, potentially driving sales during a slower period. It also uses WhatsApp’s broadcast feature for targeted messaging without spamming individual customers.
  1. New Flavor Frenzy with a Voting Contest:
  • Scenario: Your ice cream shop is creating a new summer flavor and wants customer input. Through WhatsApp, you send a message with a picture of two or three potential flavor options and a poll allowing users to vote for their favorite.
  • Impact: This campaign builds excitement for the new flavor by involving customers in the decision-making process. It also fosters engagement and encourages users to share the poll within their WhatsApp groups, increasing brand awareness.
  1. Waffle Wednesday Surprise:
  • Scenario: Every Wednesday, your shop uses WhatsApp to send a surprise flash sale message. This message might announce a limited-time discount on waffle cones or a free waffle cone upgrade with any ice cream purchase.
  • Impact: Surprise offers create a sense of urgency and excitement, driving customers to your shop on Wednesdays. This strategy can also help clear out inventory of waffle cones or promote a specific menu item.
  1. Secret Flavor Society:
  • Scenario: Your shop creates an exclusive “Secret Flavor Society” WhatsApp group. Members receive early access to try new flavors before they launch publicly, along with special discounts and behind-the-scenes content.
  • Impact: This strategy creates a VIP experience for loyal customers, rewarding them with exclusive perks. The group can also be a valuable source of feedback on new flavors and generate word-of-mouth promotion through excited members.
  1. Friday Night FOMO with a Free Delivery Frenzy:
  • Scenario: Every Friday evening, your shop uses WhatsApp to announce a free delivery zone for orders placed within the next hour. This message might include a picture of a tempting ice cream sundae perfect for a weekend treat.
  • Impact: This time-bound promotion creates a sense of FOMO (Fear Of Missing Out) and encourages last-minute purchases on a Friday night. It’s a perfect way to boost weekend sales and target customers looking for a sweet treat to end the week.
A phone with satisfied customer message - WhatsApp marketing for ice cream businesses allows for real-time customer service.
  1. Ice Cream Explorers Club:
  • Scenario: Create a WhatsApp group for adventurous ice cream lovers. This group can receive weekly challenges to try unique flavor combinations or toppings at your shop. Share photos and reviews within the group, fostering a sense of community and encouraging exploration of your menu.
  • Impact: This strategy promotes customer engagement and experimentation with your existing offerings. The group can also be a platform to gather feedback on flavor combinations and inspire future creations.
  1. Ice Cream Trivia Tuesdays:
  • Scenario: Every Tuesday, send a fun ice cream trivia question through WhatsApp. The first user to answer correctly wins a free scoop or discount. Include interesting facts about ice cream history, unusual flavors, or famous ice cream sundaes.
  • Impact: This interactive campaign keeps your brand at the forefront of customers’ minds and educates them about the world of ice cream in a fun way. It also encourages engagement and can be used to promote specific menu items or flavors related to the trivia question.
  1. DIY Sundae Bar at Home with Delivery:
  • Scenario: Partner with a local bakery or fruit vendor to offer a DIY sundae bar kit delivery through WhatsApp. Customers can order a package that includes ice cream pints, toppings, waffle bowls, and syrups.
  • Impact: This strategy expands your offerings beyond just ice cream scoops and caters to customers who enjoy creating their own treats at home. It also fosters partnerships with other local businesses and provides a unique delivery option.
  1. Celebrate with Custom Cones:
  • Scenario: Offer custom ice cream cone message creations for special occasions. Customers can use WhatsApp to send a message with their desired message or name and order a decorated ice cream cone for birthdays, graduations, or other celebrations.
  • Impact: This personalized service adds a special touch to your offerings and caters to customers looking for unique ways to celebrate. It can also be promoted through WhatsApp groups or broadcasts to generate additional sales.
  1. Virtual Ice Cream Social with a Celebrity Chef:
  • Scenario: Partner with a local celebrity chef or social media influencer for a virtual ice cream social on WhatsApp. The chef can share their favorite ice cream creations, offer recipe tips, and answer questions live through the platform.
  • Impact: This unique event leverages social media influence to attract new customers and generate excitement. It also provides valuable content and behind-the-scenes access, fostering a stronger brand connection.

📌Final Thoughts on how whatsapp marketing can increase brand awareness and sales for your 🍧ice cream business brand

Ready to turn your WhatsApp into a churning machine for brand awareness and sales? Don’t let your competitors steal the cone!

Book en gratis demo with our whatsapp marketing experts today who can give you free insights fro your ice cream business. We’ll show you exactly how to craft a winning WhatsApp strategy that will have your customers singing your praises (and flavors!) from the rooftops.

Let’s create a summer of sweet success together!

Omkring Hello24.ai

Hello24.ai er en samtalehandelsplatform, der hjælper virksomheder med at engagere kunder på WhatsApp. Vores platform giver dig mulighed for 

  • Fordoble dit salg med guidet WhatsApp-salg
  • Få 10x ROAS på marketingudgifter
  • Automatiser kundesupportforespørgsler

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