In the eco-conscious era, Electric Vehicle (EV) businesses are driving change. To stand out, they need innovative marketing. Enter WhatsApp, with its 3+ billion users, offering a direct line to customers.
Let’s dive into five savvy whatsapp marketing strategies for EV car and bike brands/businesses can use for lead conversion and engagement:
1️⃣ Segmentation, Targeting, and Positioning (STP):
The top most successful whatsapp marketing strategy is to initially break down your audience into different groups based on buying behavior, preferences, or geographic location. This allows you to send targeted broadcast messages to specific segments, increasing the chances of conversion. The idea is to ensure maximum CTR with the correct target audience.
2️⃣ Chatbot Automation on WhatsApp:
Use chatbots to automate responses to frequently asked questions, provide personalized recommendations, and schedule test drives. This not only saves time but also provides a more personalized experience for potential customers.
3️⃣ Customer Relationship Management (CRM):
Integrate your CRM system with WhatsApp to track customer interactions, preferences, and purchase history. This information can be used by your group sales team to send personalized offers and recommendations, increasing the likelihood of conversion.
4️⃣ Content Marketing With WhatsApp Marketing Strategy:
Share high-quality content, such as how-to guides, Pros & Cons with competitors, tutorial videos, promo materials, existing customer testimonials, and influencer reviews to build trust in your brand and engage potential customers. This content can be shared through targeted broadcast messages or chatbots, making it easy for customers to discover and consume. Plus also prompt your audience to share with their network to increase word-of-mouth and customer stickiness. Always remember when someone wants to buy a new car or bike. Their first thought is to check with their close friends, colleagues, or internal network, or even a YouTube vloggers whom they follow for automobile reviews.
5️⃣ Test Drive Scheduling:
Allow customers to book a test drive via WhatsApp forms, integrating this option into your website. This not only makes it convenient for potential leads to schedule a test drive but also increases the chances of conversion by keeping the process within your company’s WhatsApp.
Check out a sample test drive scheduling form below
Now let’s see a few sample message templates that you can use to increase lead conversion and engagement on whatsapp
🚗Test Drive Scheduling:
Hello [Name], I hope you’re doing well!
We wanted to reach out and see if you’re interested in scheduling a test drive for the 🚘 [Car Model].
We have some availability this week and we’d love to help arrange a time that works best for you.
Let us know and we’ll make sure everything is set up.
Looking forward to meeting you!
Customer 💬 Support:
Hi [Name], thank you for reaching out to us.
I’m your EV bot 🤖, here to help with any questions or concerns you may have.
Please feel free to share the details, and I’ll do my best to assist you. Your satisfaction is our top priority, and we want to ensure you have a great experience with our service.
Looking forward to resolving this for you!
Interactive 🎉 Contests and Polls:
Hey [Name], we’re excited to invite you to participate in our latest contest/poll!
Your opinion 🗣️ matters to us, and we’d love to hear your thoughts.
Click the link below to join the fun and get a chance to win some exciting prizes.
Can’t wait to see your entry!
Good luck! [Insert link]
Personalized 💰 Discount Offers:
Hi [Name], we appreciate your loyalty and wanted to show our gratitude with a special offer, just for you.
Enjoy a [X%] discount 💥 on your next purchase using the code: [CODE].
This is our way of saying thank you for being an amazing customer.
Happy shopping, and we hope you find something you love!
New Product 🚀 Launch:
We’re thrilled to share some exciting news with you!
Our latest product, [Product Name], has finally arrived.
We’ve put a lot of passion and effort into creating something we think you’ll love.
Check it out on our website or visit our store to see it in person.
We can’t wait to hear what you think! [Insert link/Store location]
🏁Finishing Line – WhatsApp Marketing Strategies for EV Car and Bike Business
By implementing these WhatsApp marketing strategies, EV car and bike businesses can effectively engage with potential customers, nurture leads, and drive sales. 🔌