If you’re running a business in 2025, chances are you’re already experimenting with social media ads, email campaigns, and maybe even SMS marketing. But here’s the problem: your customers are bombarded with messages every day, and most of them go unseen. That’s where WhatsApp advertising comes in.
With over 2.7 billion active users worldwide, WhatsApp has quietly become the world’s favorite communication app. But it’s no longer just for chatting with friends—it’s now one of the most powerful tools for businesses to advertise, engage, and convert customers.
In this blog, we’ll walk you through 10 proven ways to use WhatsApp for advertising your business—whether you run an ecommerce store, a local retail outlet, or a service-based company. By the end, you’ll see why early adopters of marketing en WhatsApp are already pulling ahead of competitors.
📌Why Choose WhatsApp for Advertising?
Before diving into strategies, let’s get one thing clear: Why should you use WhatsApp for advertising when you already have Facebook, Instagram, or Google ads?
Here’s why 👇
- Sky-high open rates – WhatsApp messages enjoy an open rate of 98%, compared to email’s 20–25%.
- Direct engagement – Unlike other ads that lead to websites or forms, Click-to-WhatsApp ads take customers straight into a conversation with your business.
- Personalization at scale – You can send bulk messages that feel personalized with names, order history, or preferences.
- Trust & credibility – Customers already trust WhatsApp as a safe communication channel.
Simply put, WhatsApp advertising is not just about sending promotions—it’s about creating conversations that convert.
↘️10 Proven Ways to Use WhatsApp for Advertising
✅1. Run Click-to-WhatsApp Ads on Facebook & Instagram
Click-to-WhatsApp ads are game changers. Instead of sending people to a landing page where they might bounce, these ads open a chat window on WhatsApp instantly.
Example: A fashion retailer runs an Instagram ad showcasing its new summer collection. Instead of a “Shop Now” button, the CTA says “Message Us on WhatsApp.” The moment someone clicks, they’re chatting directly with a sales assistant who can recommend sizes, share photos, and even apply a discount code.
👉 This reduces friction and makes conversion faster.
✅2. Send Personalized Bulk Campaigns
One of the biggest myths about WhatsApp advertising is that it’s just about sending mass messages. The truth? It’s about personalized bulk campaigns.
Instead of blasting the same message to everyone, you can segment your audience:
- Customers who bought in the last 30 days.
- Customers who browsed but didn’t purchase.
- VIP customers who buy regularly.
Example: An online electronics store sends a personalized WhatsApp message:
“Hi Sarah 👋, we noticed you were browsing smartwatches last week. Here’s a special 10% off just for you. Valid till midnight!”
This feels personal, not spammy—and it drives conversions.
✅3. Retarget Abandoned Carts
Every ecommerce store struggles with cart abandonment. In fact, 70% of online carts are abandoned.
This is where WhatsApp works beautifully. Instead of sending another email that may go unopened, send a quick reminder on WhatsApp.
Example:
“Hey Alex, looks like you left your wireless earbuds in the cart 🛒. Complete your purchase now and enjoy free shipping!”
Add a direct checkout link, and you’ll be surprised how many customers come back.
✅4. Share Festive Season Offers & Flash Sales
Festivals, holidays, and special days are perfect for creating urgency. And where better to deliver time-sensitive deals than WhatsApp?
Example: A beauty brand launches a 24-hour Diwali sale. They send:
“Happy Diwali ✨! Celebrate with 25% off all skincare products. Offer ends at midnight. Tap here to shop 👉 [link].”
Because WhatsApp notifications pop up instantly, customers feel the urgency and are more likely to act fast.
✅5. Run Loyalty & Reorder Campaigns
Your best customers aren’t the ones who buy once—they’re the ones who keep coming back. With marketing en WhatsApp, you can easily nudge customers to reorder or reward them with loyalty perks.
Example:
- A coffee subscription brand sends a reorder reminder every 30 days:
“Running low on your favorite coffee? ☕ Reorder now and get 10% off your next bag!” - A fashion store thanks VIP customers with exclusive access to a pre-sale.
Loyalty campaigns not only boost revenue but also strengthen customer relationships.
✅6. Collect Reviews & Feedback via WhatsApp
Good reviews fuel future ads. But most businesses struggle to collect them. Why not make it easy with WhatsApp?
After a purchase, send a quick automated message:
“Hi Maria! Hope you’re loving your new shoes 👟.
Could you share your feedback? It’ll take less than 30 seconds 👉 [link].”
Customers are more likely to respond on WhatsApp than on email surveys. These reviews can later be showcased in your ads, creating social proof for new customers.
✅7. Showcase New Products & Catalogs
When you launch something new, don’t wait for customers to find it. Take it directly to them with WhatsApp’s catalog feature.
Example: An electronics brand uploads its new range of headphones into WhatsApp catalogs. Customers can browse, see prices, and message directly to place an order—all without leaving WhatsApp.
This works for non-ecommerce businesses too. Restaurants, salons, gyms, and even real estate agents can showcase their services in catalogs.
✅8. Promote Events, Webinars, or In-store Offers
WhatsApp isn’t just for online stores. It’s equally powerful for offline businesses and service providers.
Example:
- A fitness studio uses WhatsApp to invite leads to a free trial class:
“Ready to crush your fitness goals? 💪 Join our free yoga session this Saturday. Tap to book your spot 👉 [link].” - A local restaurant promotes a weekend buffet with a limited-time offer.
Unlike email invites that may get ignored, WhatsApp invites feel personal and immediate.
✅9. Upsell & Cross-sell with Smart Targeting
Once you’ve made the first sale, why stop there? Use WhatsApp to upsell or cross-sell products.
Example:
- A customer buys a smartphone. A week later, they get a WhatsApp message:
“Hi James, thanks for buying the Galaxy X! Here are some accessories you’ll love: wireless charger, phone case, and earbuds. Tap to shop now 👉 [link].”
Because the message is tailored to their recent purchase, it feels helpful rather than pushy.
✅10. Provide Instant Customer Support Alongside Ads
The beauty of WhatsApp is that advertising and support can happen in the same place.
Example: A travel agency runs a Facebook ad for holiday packages. Customers click through to WhatsApp, where an agent is ready to answer questions, share itineraries, and close the deal instantly.
This instant assistance makes customers feel valued and reduces drop-offs.
👉Best Practices for WhatsApp Advertising
To succeed with WhatsApp advertising, here are some golden rules:
- Always get opt-in – Customers must agree to receive messages. This builds trust.
- Keep it short & conversational – WhatsApp is a casual platform; don’t overcomplicate.
- Personalize wherever possible – Use names, purchase history, and preferences.
- Don’t spam – Sending too many messages can lead to blocks.
- Measure results – Track open rates, click-through rates, and conversion metrics.
Pro tip: Use platforms like Hello24ai to automate personalization, schedule campaigns, and track results.
🏁Conclusion
The advertising landscape is shifting. Traditional ads are getting costlier, and customer attention spans are shrinking. If you want to stand out, you need to meet customers where they already are—on WhatsApp.
From Click-to-WhatsApp ads to personalized bulk campaigns, from loyalty programs to cart recovery reminders, the opportunities are endless. Businesses that embrace marketing en WhatsApp today will be the ones leading tomorrow.
So, if you’re serious about growth, it’s time to stop relying only on email and SMS. Start experimenting with WhatsApp advertising—and watch your conversations turn into conversions.
👉 Ready to get started?
Try Hello24ai and launch your first WhatsApp advertising campaign today!
