In today’s fast-paced and highly competitive ecommerce market in India. Mid-sized brands need to use all the tools at their disposal to stay ahead of the curve. WhatsApp Automation has emerged as a powerful tool for ecommerce businesses in India looking to improve customer experience, increase sales, and streamline operations in the long run. Especially in this Funding Winter Season – WhatsApp Automation can be the key for mid-sized eCommerce brands to survive in 2023.
Now according to a report by RedSeer Consulting, the e-commerce market in India is dominated by a few large players like Amazon and Flipkart. While smaller and mid-sized players struggle to make profits. Many mid-sized ecommerce brands in India have been facing intense competition. And high operating costs, resulting in them operating at a loss.
In addition, the COVID-19 pandemic has also had a significant impact on the ecommerce industry in India, with many smaller players struggling to survive due to disturbances in the supply chain and changes in consumer behavior. However, the Indian ecommerce market is still growing rapidly and is expected to reach a market size of $200 billion by 2026, according to a report by Morgan Stanley.
So the key to surviving in this competitive ecommerce market is to use innovative and effective marketing strategies, and WhatsApp Automation is one such tool that can save Ecommerce brands from drowning in India.
WhatsApp is one of the most popular instant messaging platforms in India, with over 400+ million active users. By leveraging this platform, mid-sized ecommerce brands can reach out to a mass audience, provide a better customer experience, and boost their sales drastically.
In this blog, we’ll explore the benefits of WhatsApp Automation and the top strategies that mid-sized ecommerce brands in India can use to revive their business and succeed in this whirlpool market.
Well, we analyzed what is happening with about 500+ brands in 10 different countries and came up with these:
5 strategies that mid-sized ecommerce brands in India can use to revive their business and survive in the market.
- Abandoned Cart Recovery: One of the biggest challenges for ecommerce businesses is recovering sales from customers who abandon their shopping carts. By sending automated reminders and subtle promotional messages to these customers on WhatsApp, mid-sized ecommerce brands can recover lost sales and improve customer experience.
Hello24AI’s WhatsApp automation can be an effective solution for recovering abandoned carts in e-commerce.
By integrating Hello24AI’s chatbot with your e-commerce platform, woocommerce, or Shopify website, you can set up automated and personalized messages that are triggered (time can be set) when a customer abandons their cart.
The chatbot can be programmed to send targeted and timely personalized messages to the customer, reminding them about the items in their cart and encouraging them to complete the purchase journey. The chatbot can also provide personalized recommendations, offer discounts or free shipping, and address any concerns or questions the customer may have without any human intervention.
With Hello24AI’s WhatsApp automation, you can also track and analyze customer behavior. And engagement, gaining insights into what works and what doesn’t in your abandoned cart recovery strategy. This data can be used to continuously improve and optimize the chatbot’s performance, resulting in higher conversion rates and increased revenue.
- Order Tracking and Updates: Providing real-time updates and tracking information to customers through WhatsApp can help improve customer satisfaction and increase trust in your brand. Customers appreciate the transparency and convenience that order tracking and updates provide.
Hello24AI’s WhatsApp automation can greatly assist with order tracking and updates by providing customers with real-time information about their orders directly through the WhatsApp messaging platform.
Once a customer places an order, they can be automatically and instantly enrolled in a WhatsApp notification service that sends regular updates on the status of their order, including tracking information, estimated delivery time, and any delays or issues that may arise.
With Hello24AI’s WhatsApp automation, customers can quickly and easily check the status of their orders and receive notifications as soon as any changes occur. This can help brands to reduce the number of customer inquiries and support requests, as customers have access to the information they need on WhatsApp itself, without having the need to reach out to customer service or even go to your website and check.
- Customer Service Automation: Automating customer service processes on WhatsApp can save time and resources, improve response times, and provide a more convenient customer experience. By using chatbots and automated responses, mid-sized ecommerce brands can handle customer inquiries and support requests more efficiently and effectively.
Hello24AI’s WhatsApp automation can greatly improve customer service by providing customers with a fast, efficient, and personalized communication channel.
With Hello24AI’s WhatsApp automation, businesses can set up automated responses to common customer inquiries, such as frequently asked questions or order status updates. This can help to reduce the workload on customer service teams, allowing them to focus on more complex and high-priority requests.
In addition, Hello24AI’s WhatsApp automation can help to improve the overall customer experience by providing instant and personalized responses to inquiries. Customers can quickly and easily get the information they need, without having to wait on hold or navigate a complicated phone menu.
Hello24AI’s WhatsApp automation can also be used to gather customer feedback and satisfaction ratings, providing businesses with valuable insights into their customers’ experiences and areas for improvement.
- Personalized Promotions and Offers: Sending personalized promotions and offers to customers on WhatsApp can increase sales and customer loyalty. Targeted campaigns based on customer behavior, past purchases, and other data points can help mid-sized ecommerce brands to engage with customers in a more meaningful way.
Hello24AI’s WhatsApp automation can help businesses create personalized promotions and offers by using customer data to tailor messaging and offers to specific individuals.
By leveraging the data collected through customer interactions, businesses can create targeted promotions and offers that resonate with customers and increase the likelihood of conversion.
For example, Hello24AI can use information about a customer’s past purchases or browsing history to recommend products or services most relevant to their interests. The platform can also send personalized discount codes or offers based on a customer’s shopping behavior, making the offer more enticing and increasing the likelihood of a sale.
Moreover, Hello24AI’s WhatsApp automation allows businesses to engage with customers in real time, providing personalized support and guidance. This enhances the customer experience and builds loyalty, increasing the chances of repeat business and positive referrals.
- Instant Payments: Enabling instant payments through WhatsApp can make the checkout process smoother and more convenient for customers, leading to increased sales and customer satisfaction. This can also reduce the risk of abandoned carts and returns. Remember the faster you are able to collect payments, the lesser will be the abandoned cart rate.
Hello24AI’s WhatsApp automation can help facilitate instant payments by allowing businesses to integrate payment options directly into the WhatsApp messaging platform.
With Hello24AI’s WhatsApp automation, businesses can set up payment gateways (we have Razorpay on board) that allow customers to make payments directly through WhatsApp. This can provide a fast and convenient payment option, particularly for customers who love quick-paying methods using credit cards, UPI, Google Pay, Wallets, and more.
In addition, Hello24AI’s WhatsApp automation can help increase customer satisfaction by reducing the number of payment delays, as customers can receive instant confirmations and receipts for their payments directly through the messaging platform.
Hello24AI’s WhatsApp automation can also be used to collect pre-payments or set up EMI payment reminders for customers, providing businesses with a more efficient way to manage outstanding payments and reduce the risk of payment defaults. In turn, helps with reducing order returns, especially by customers in the cash-on-delivery segment.
In addition to these strategies, there are several other ways that the WhatsApp Automation platform can be used by mid-sized ecommerce brands in India to revive their business drastically.
Example #1:
Using WhatsApp for stock back-in notifications can help customers stay informed about product availability and reduce frustration. WhatsApp can also be used for COD reject recovery, by sending automated messages to customers who have had their COD orders rejected, helping to recover lost sales.
Example #2:
By offering personalized messaging and product recommendations according to past purchases or interests. Brands can increase the chances of conversions and repeat purchases. Exclusive deals and discounts can incentivize your customers to make a purchase, while automated order updates and tracking information can reduce customer inquiries and improve the customer experience. One-click ordering can streamline the purchasing journey and reduce buying delays, further increasing the likelihood of conversions.
Example #3:
An ecommerce brand can set up a chatbot that offers quick and easy pre-curated answers to commonly (FAQs) asked questions, such as “What is your return policy?” or “When will I get my order?”. Chatbots can also be programmed to handle more complex inquiries, such as providing information about product specifications or troubleshooting specific technical issues.
By providing quick and personalized support through chatbots, brands can improve the overall customer experience and increase the likelihood of repeat purchases.
Let’s Conclude!
One of the greatest advantages of WhatsApp is the ability to reach out to a mass audience at a “low cost”.
By using WhatsApp automation, mid-sized ecommerce brands in India can reduce their Facebook and Google ads costs by at least 15%. And reach out to customers who may not be using these platforms actively. WhatsApp is also a highly personal and direct platform, which can help mid-sized ecommerce brands to build trust and establish a more personal connection with their customers.
When it comes to implementing these strategies, Hello24AI can be a good automation tool for mid-sized ecommerce brands in India. Hello24AI is a chatbot and automation platform for WhatsApp API that provides businesses with vivid tools to automate customer service, sales, and marketing processes. With features like automated responses, order tracking, share product cart, abandoned cart recovery, and broadcast sales promotion messages.
Hello24AI can help mid-sized loss-making ecommerce brands improve customer experience, increase sales, and streamline operations.
Finally, WhatsApp Automation is a powerful tool that mid-sized ecommerce brands in India can use to revive their business and stay ahead of their competition. And with the help of platforms like Hello24AI, implementing these strategies has never been easier.
