Yes, from 1st July 2025, if you are on Meta’s WhatsApp API, you have to pay per message, but to hello24ai it is still pay per conversation. Meta will charge you per message and not per conversation anymore.
Important Meta Pricing Update (read more here) – Change From WhatsApp Conversations to Per Message Pricing w.e.f 1st July 2025
📌Now what is a Conversation anyway?
In the context of the WhatsApp API, a “conversation” refers to the interaction and exchange of messages between a business and a user on the WhatsApp platform in 24 hours.
The WhatsApp API allows businesses to engage with their customers in a conversational manner, providing a more dynamic and interactive experience.
📌So now what is Hello24ai’s Pay Per Conversation compared to Meta’s WhatsApp API charges of per-message?
Like mentioned above a conversation has a validity of 24 hours. So after the said time, it is treated as another conversation. Hence as per Hello24ai – whatsapp API Conversation-Based charges, it charges you per conversation and not per message (however the conversation and per message charge of Meta hasn’t changed for marketing message templates, it’s still INR 0.78); and the charge happens when your initial message gets delivered and the conversation thread is triggered.
✅FYI: Want to know how to send whatsapp message without saving number (watch video here)
📌Is there a Per Day Message limit on the Broadcast option with WhatsApp API?
Yes, there is a per-day limit for broadcast messaging via whatsapp API set by Meta to double sure that brands don’t bulk spam the public and run away. The limit set goes like this:-
- 📢Broadcast messages per day = 250, if your business entity is not verified on Meta (Facebook) Business Manager.
- 📢Broadcast messages per day = 1,000, once your business entity is verified on Meta (Facebook) Business Manager.
- 📢Broadcast messages per day = 10,000, as per the Meta messaging condition mentioned below (in image).
- 📢Broadcast messages per day = 1,00,000, as per the Meta messaging condition mentioned below (in image).
- 📢Broadcast messages per day = ‘Unlimited’, as per the Meta messaging condition mentioned below (in the image).
