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Articles on Conversational Commerce.

Top Customer Retention Metrics for an Ecommerce Store​​

September 21st, 2022

Customer retention refers to the ability of a company to retain or earn back its customers over some specified period. Let’s have a look at its metrics.


WhatsApp Commerce API: How WhatsApp Enables Complete User Journeys

July 19th, 2022

📌WhatsApp Commerce API: How WhatsApp Enables Complete User Journeys WhatsApp made us believe in the power of texts. Until now, WhatsApp was a customer service platform that helped deal with customer grievances. Recent advancements show that the platform allows millions of e-commerce businesses to thrive and grow their business on WhatsApp.  According to recent stats, the […]


How to Use WhatsApp Business API

January 20th, 2022

How to sell on WhatsApp A simplified guide to sell using WhatsApp Business API WhatsApp has turned out to be the most convenient channel for people to communicate. It has 2 billion users active on its platform! There are ~8 billion people on earth so this means every 1 out of 4 people on earth […]