You would have heard recently about the WhatsApp Commerce channel by some Home Appliance Brands in Latin America. The home appliance and electronics industry in Latin America is fiercely competitive – no doubt about it. Brands face lengthy sales cycles, high customer acquisition costs, and a crowded digital landscape that demands innovation to stand out. […]

Hola, digital marketers! If you’re targeting customers in Latin America, there’s one platform you absolutely can’t ignore — WhatsApp for segmented and retargeted marketing campaigns. It’s not just where people chat; it’s where they shop, bank, book appointments, and get support. With over 85% of smartphone users in Latin America relying on WhatsApp for daily […]