What is the 24-hour rule in WhatsApp Business - Blog

Articles on Conversational Commerce.

Can I Use WhatsApp Chat-Box To Message Customers Directly After 24 Hours?

November 16th, 2023

No, WhatsApp has a 24 hour rule which is a standard messaging window during which you can chat and send messages directly to customers without additional message templates. This is often referred to as the “24-hour rule” or “session window.” During this period, you can initiate conversations and respond to customer inquiries without restrictions. However, […]