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Articles on Conversational Commerce.

What is the Difference Between Utility and Marketing Messages in WhatsApp?

November 25th, 2023

From the WhatsApp API point of view – conversations (messages) are categorised based on their type which is Marketing, Utility, Authentication, and Service. The name itself speaks about its purpose as well and hence it is priced accordingly per conversation. Now the frequently asked questions are around two main types: utility messages and marketing messages. While […]


How To Broadcast Messages On Whatsapp?

August 11th, 2022

How To Broadcast Messages On Whatsapp For Your Business? If you operate a business and want to build strong positive relationships with your customers, you can use social media to market your business or to build strong positive connections with customers. Since it allows you to connect to your target audience quickly and effortlessly. You […]


Why WhatsApp marketing could be a powerful tool for e-commerce companies?​

February 27th, 2022

Hello24 – WhatsApp Business API has the key features which enable companies to engage with customers at scale and build strong relationships with them using WhatsApp