How Ecommerce Brands in the Middle East Use WhatsApp for Better Customer Service and Cut Support TAT - Blog

Articles on Conversational Commerce.

How Ecommerce Brands in the Middle East Use WhatsApp for Better Customer Service and Cut Support TAT

April 30th, 2025

Let’s be honest — and you already know this about WhatsApp, that if you’re running an ecommerce brand in the Middle East, you know that customer service and support is one of the biggest pain points. You’ve probably seen it firsthand: customers messaging at odd hours asking, “Where is my order?”, or emailing complaints that […]