fbpx

Why Your WhatsApp (Marketing) Broadcast “Messages Are Not Getting Delivered” To Customers?

picture showing why and what is per user WhatsApp Marketing template message limits by hello24ai

Hey there, savvy marketers did you know that Meta has rolled out a new rule on Per User Marketing Template Message Limits On WhatsApp?

Brace yourselves for a game-changing update in the world of WhatsApp, the powerhouse of messaging apps. As of February 6, 2024, WhatsApp is rolling out a revamp of its marketing template messages, starting in the vibrant hub of India (source).

So, buckle up for an insightful journey through the upcoming changes on New Template Message Limits and how they’re set to sprinkle a dash of excitement into your business strategies.

picture showing a whatsapp chatbot helping customer with answers

📌Decoding the New Marketing Template Message Limits:

Picture this: WhatsApp is unleashing per-user marketing template message limits, initially embracing a select group of users in India. But here’s the scoop – by February 13, 2024, every WhatsApp user rocking an Indian phone number will be dancing to the same tune.

Hold tight; it’s not a tailored restriction for your business alone but rather a cap on the total marketing template messages any user receives.

To add to this – If a customer has already opened a marketing conversation (message) from a brand/business, the next marketing template messages sent to the same user will not be affected.

This is again tricky as Meta doesn’t say the next message can be sent on the same day or the next day and so on. Even the automated abandoned cart recovery messages are at times treated like marketing messages to your customers by Meta.

But what we understood is that Meta’s idea is to make WhatsApp into a utility platform (Example: Bangalore metro rail ticket booking on whatsapp) rather than a bulk message blast platform where brands bombard people with discount offers etc on Holi, Christmas, and obviously Diwali.

PRO TIP: How do I create a whatsapp template 🔗 Video here
picture showing the difference between whatsapp utility and marketing messages by meta
Source: Meta Business Manager > Templates

The Impact on Your 🛒 Business:

But fret not! These limits will only tap the brakes on fresh marketing template messages trying to kickstart a new conversation. If you’ve already got a marketing dialogue rolling with a user, your template messages are free to dance away without a hitch.

PRO TIP: Hello24.ai’s Guide to WhatsApp Marketing Success: Key Do’s and Don’ts for Promotional Broadcast Messages 🔗 Read Here

Cracking the Code – 💬 WhatsApp Marketing Message Delivery Errors Unveiled:

Ever had one of those moments when your message doesn’t reach the recipient?

Enter the infamous error codes!

If your marketing template message hits a snag due to the limit, Cloud API will wink back at you with error code 131026, while On-Premises API will flash error code 1026. But wait, here’s the twist – these codes cover a vast spectrum of issues, and WhatsApp’s lips are sealed on the specifics for privacy reasons.

🔫 Troubleshooting 101: What to Do If You Encounter an Error Code

Caught in the web of an error code?

Take a breath and resist the urge to hit resend like a mad marketer.

Instead, finesse your strategy – retry in increasingly larger time increments until the message gracefully finds its way to the user. The limit might play hard to get for varying durations, so a little patience can go a long way. Try sending messages to those customers of yours who know you and are aware of your brand. Double check and take consent from all those customer numbers who you bought from some agency for bulk blasting messages on whatsapp message sender – don’t do it.

PRO TIP: Top 7 Ways to Collect Customer Opt-in Consent for Your WhatsApp Business Number 🔗 Read here
picture showing per user WhatsApp Marketing template message limits source: developers.facebook.com
Source: developers.facebook.com

👾Conclusion:

Let’s embrace the winds of change as WhatsApp’s marketing template messages evolve. It’s all about crafting a top-tier user experience and boosting engagement.

Stop spamming, and stop sending frequent messages – instead, convert your e-commerce store’s whatsapp number into a whatsapp shop/store

Gear up and adapt your marketing tactics to sculpt WhatsApp into the ultimate experience for you and your customers.

Keep those antennas up as there will be more updates from Meta about per user WhatsApp Marketing template message limits.

Now this is inevitable, so let’s rock the WhatsApp 🚀 revolution together!

Book a FREE call today to learn more about per-user marketing template message limits set by Meta! 📅

Some Very Useful Quick FAQs

💡 Can I Edit a WhatsApp Message Template in Facebook Business Manager?

💡 Can I Add More than 3 Buttons in a WhatsApp Message Template?

💡 Can I Edit the Welcome/Greeting Message on WhatsApp?

💡 Can I Use WhatsApp Chat-Box To Message Customers Directly After 24 Hours?

💡 Can I Share a Video or Document  via WhatsApp Broadcast Messages to Customers?

💡 Top 10 (FAQ) Frequently Asked Questions About WhatsApp API💬

💡 What Others Don’t Tell You About The WhatsApp Green Tick in 2024

💡 How to Secure WhatsApp API: 5 Tips to StopBlocking by Meta

A Few Wierd Whatsapp Message Templates We Found People Searching For In Google

💬 sick leave whatsapp message to boss –

Dear [Boss’s Name],

I hope this message finds you well. Unfortunately, I’m feeling unwell today and won’t be able to make it to work. I’m under the weather and need to take a sick day to rest and recover. I’ll ensure to complete any pending tasks remotely if possible.

Thank you for your understanding.

💬 whatsapp message for tuition classes

Hi everyone,

Just a quick reminder that our tuition class will be starting in 30 minutes. Please make sure to join the online session promptly.

Looking forward to seeing you all there!

[Your Name]

💬 happy birthday whatsapp message

💬 Indian housewarming invitation whatsapp message

“Dear Friends and Family,

We are thrilled to announce that we have moved into our new home! 🏡 Please join us for a housewarming celebration on [date] at [time]. Your presence would mean the world to us as we begin this new chapter in our lives.

Looking forward to welcoming you into our new abode!

Warm regards, [Your Name]”

💬 Wedding invitation whatsapp message

“Hello Everyone,
We are overjoyed to share the news of our wedding! 💍 You are cordially invited to celebrate this special occasion with us on [date] at [venue]. Your presence will make our day truly unforgettable.

Please save the date, and we can’t wait to share our happiness with you all!

Best wishes,
[Your Names]”

💬 Diwali whatsapp message

“Wishing you ✨ and your loved ones a Diwali filled with joy, prosperity, and happiness!

May the festival of lights illuminate your life with positivity and blessings. Happy Diwali 🪔”

💬 how to introduce yourself in whatsapp message

“Hello [Receiver’s Name],

I hope this message finds you well. I’m [Your Name], and I wanted to take a moment to introduce myself. [Briefly describe yourself – your profession, interests, etc.].

I’m looking forward to connecting with you and getting to know each other better.

Best regards,
[Your Name]”

About Hello24.ai

Hello24.ai is conversational commerce platform that helps companies to engage customers on WhatsApp. Our platform enable you to 

  • Double your sales with guided WhatsApp selling
  • Get 10x ROAS on marketing spends
  • Automate customer support queries

Recent Posts

Follow Us

Sign up for our Newsletter