How to recover abandoned cart using WhatsApp
Every aspect of our lives is moving online, from the way we network to the way we receive news. It’s no different when it comes to shopping. The online shopping industry has grown from nonexistent to a multibillion-dollar industry in the past few decades. Thousands of people around the world buy things online every day.
eCommerce platforms like Shopify/WooCommerce make selling online easier, but they are not as simple as they seem. Successful conversion requires a smooth online store experience that attracts customers and provides a smooth conversion process. Hello24 helps companies recover abandoned carts using Whatsapp, allowing them to build strong customer relationships.
Shopify owners face the issue of Abandoned cart recovery. Cart abandonment is a completely common occurrence in eCommerce. You will always have some customers who add products to their cart and then leave them. Whatsapp’s user-friendly interface makes it easy for customers to contact companies, and Hello24’s team of experts are always on hand to help.
The issue of cart abandonment
The Whatsapp cart abandonment issue is one that has been haunting companies for years. You’ve added an item to your cart, filled out your information, and then… you’re hit with a notification from Whatsapp. The process of completing your purchase is interrupted, and you’re left feeling frustrated. But what if there was a way to prevent this from happening? Hello24 offers an amazing service that helps companies build strong customer relationships through WhatsApp.
The issue of cart abandonment is a constant problem plaguing e-commerce businesses, regardless of size. There is a clear need to focus on this issue because the industry average for cart abandonment is 69%. The WhatsApp chat app has caught the attention of Shopify store owners recently as a way to recover lost carts. Since customers have so many choices in the current digital market, abandoned cart recovery is at a disadvantage.
Retargeting helps to lure those customers who no longer avail of your services. WhatsApp is the best platform for this since it is where your customers spend most of their time. There is always a search for efficient ways to improve sales and combat shopping cart abandonment in stores.
By integrating WhatsApp into their existing shopping carts, they can provide a seamless experience for customers. And because WhatsApp is the world’s most popular messaging app, it’s the perfect platform for reaching out to customers and building relationships. So if you’re tired of abandoned carts, hello24 is the perfect solution! Let’s first understand why abandoned carts need to be recovered through WhatsApp before we look at how to recover them.
How does cart abandonment affect the shopping experience?
This is a fact that you have lost a sale when customers add items to their carts but leave them midway through the checkout process. A cart abandonment that occurs just once isn’t a big deal for a store, but if it occurs 100 times every day, it becomes an issue.
Often, customers abandon their shopping carts due to a confusing checkout process and unexpected costs. The best way for the abandoned cart recovery is to be transparent about all charges that a customer can expect in their purchases, including shipping, taxes, and additional fees. Ensure that your checkout process is as easy to navigate as possible, allowing customers to complete the process in a few clicks.
There is a staggering 60-80% abandonment rate for shopping carts. Stores recover by taking appropriate measures $260 billion dollars out of a loss of $4.6 trillion.
How does the Shopify/WooCommerce WhatsApp chat app work?
It is no secret that you are familiar with WhatsApp, a multiplatform messaging app that allows you to communicate with friends and family. Shopify (or WooCommerce) WhatsApp chat apps are not only useful to store owners but also to customers. The store owners are easily accessible for queries and support, and they can resolve their issues quickly. You can use WhatsApp chat apps to communicate with Shopify store owners,
- Engage customers easily
- Messages to assist with abandoned cart recovery
- Can send coupon codes
- Encourage your customers to refer you
Hello24 can help! They are a Shopify app & WooCommerce plugin that allows companies to build strong customer relationships through WhatsApp – the world’s most popular messaging app. Hello24 provides a simple and efficient way for businesses to connect with their customers, and it’s easy to get started.
Simply install the app and enter your company’s WhatsApp number. Then, start chatting with your customers! Hello24 offers a variety of features that will help you provide an excellent customer experience, including support for multiple languages, automated messages, and more. So why wait? Get started today and see how hello24 can help you take your customer relations to the next level!
Why use WhatsApp for Cart Recovery
Currently, WhatsApp messenger has 2 billion users worldwide and is being used everywhere to connect and bring people together. It is likely that when you send abandoned cart recovery messages through social media, they might go unnoticed or it will take a lot of effort and persistence to make it successful. WhatsApp Messenger, however, has a different impact.
These statistics show how WhatsApp was a dominant platform among people in 2016, even though they are from 2016. It is safe to say that these statistics will have doubled by 2022.
It is extremely important to send cart recovery messages through the WhatsApp chat app to customers since it is the most popular personal messenger app. For abandoned cart recovery, you’ll need a Shopify WhatsApp chat app such hello24’s conversational commerce platform,
- High read rate
- Conversation means more personal
- Real-time means a better conversation
- It is faster and cost-effective
1. High read rate
There is a high open rate of 95% on WhatsApp, with 80% of messages read within 5 minutes. Can SMS and email compete? Of course not.
2. Conversational means more personal
It’s easy for your customers to initiate a chat without going anywhere else. Moreover, the entire chat history is available to them in a single window, so they don’t need to hunt for information later on.
3. Real-time means better conversion
Reaching out to abandoned cart customers as soon as possible to address their concerns will increase their brand recall, resulting in a higher conversion rate.
Abandoned recovery carts: how do you recover them using WhatsApp Chat?
Your Shopify WhatsApp app has to be dynamic to successfully recover abandoned carts. The Shopify app can send automatic and manual abandoned cart recovery messages. Additionally, it should have pre-built message templates and discount options.
You’ll be able to assist your customers with Chat buttons, Orders CRMs, and more for a better user experience and to effortlessly recover Shopify abandoned carts. In the market, there are several apps for Shopify. The WhatsApp Business API, offered by providers like Interakt, can be used to address Shopify cart abandonment via WhatsApp.
By using WhatsApp Business API, you can take advantage of a variety of features, such as automated notifications, quick replies, and response chat widgets.
You can create and send personalized automated notifications with Hello24.ai to keep track of cart abandonment. To encourage customers to complete the checkout process, these messages serve as gentle reminders.
How to be more efficient in abandoned cart recovery?
You can send abandoned cart recovery messages on WhatsApp in any manner you like, from a gentle reminder to a conversation. You have to do something extra to get people back to their carts just like all the other platforms.
WhatsApp allows anyone to send a simple text when having a personal conversation. A WhatsApp chatbot will help you stay in touch with customers and run your business efficiently. To bring back cart abandoners and even other customers, you need to establish a step-by-step communication strategy with them. Using the following steps, you can help your customer get back on track with orders;
First step: Send out a gentle reminder about abandoned carts
Suppose a customer abandoned their cart just now as he was repelled by something or something that came up during the purchase process. The sale zone is still open for your customer, regardless of the reason. There is no such thing as a customer loading up their cart and not taking any action. Shopify stores may have moved customers away from their purchase zones, but they may still be inside the purchase zones.
Second Step: Encourage them to buy by giving them a reason to do so
Let’s say you offered them a gentle reminder, but it wasn’t enough to get them to return to the abandoned cart. Let’s move on to the next step. It isn’t enough to gently remind them at this point. Rather than relying on the customer to purchase on your own, you should give them a solid reason to do so.
Consider this how a salesperson convinces you to buy a product you’ve been holding onto by telling you all about it. You’d like to hear about the materials used, their popularity, and other details about your choice. Encourage them to make that purchase now as well, making them feel as though they made the right decision.
Third Step: Boost the abandoned product’s popularity
The next step is to use purchase psychology if Step 2 did not work. It’s important to understand that most likely you’ve already sent a gentle reminder and an infographic about your product along with your email. Even though the customer knows enough, he or she does not return to complete the purchase. The fact that they are not in a hurry to buy the product suggests they are not worried about the product. Regardless, if you do not follow up, they may go to your competitor.
Fourth Step: Make a discount offer
if the cart abandoner has not returned to your Shopify store yet, you can discount the traditional hacks. If FOMO did not work, there is a need for a stronger reason or motivation to complete that purchase. 92% of consumers purchase because they were attracted to the discount. The discount coupon should be sent to them only after about four days.
Conclusion
WhatsApp has quickly become one of the most popular messaging apps in the world, with over 1.5 billion monthly active users. Hello24 is a service that helps companies with abandoned cart recovery and build strong customer relationships through WhatsApp. As a result, Hello24 is a great tool for any business that wants to improve its customer service and create deeper relationships with its customers.
