Why Choose Hello24AI WhatsApp Broadcast vs SMS or Email?

picture showing Why Choose Hello24AI WhatsApp Broadcast vs SMS or Email?

In today’s digital age, businesses always look for new and innovative ways to communicate with their audience. While emails and SMS have been the go-to for quite some time for the majority of eCommerce businesses, there is a new player in town that is quickly gaining popularity – Hello24AI WhatsApp Broadcast.

WhatsApp Broadcast is a feature that allows businesses to send messages to multiple recipients or mass audiences at once, similar to group messaging. However, unlike group messaging, WhatsApp Broadcast will enable businesses to send personalized messages to each recipient, ensuring that the message is relevant and engaging.

Here are the top 7 reasons why you should choose Hello24AI WhatsApp Broadcast over SMS or email:

1. Hello24.ai Broadcast Messages have Higher Open Rates

One of the biggest advantages of Hello24AI WhatsApp Broadcast is its higher open rates. According to studies, WhatsApp messages have an open rate of 98%, while emails have an open rate of 20% and SMS has an open rate of 98%. This means that your message is more likely to be read and engaged with on WhatsApp compared to other messaging channels.

2. Easier to Manage Template creation with the hello24.ai platform

Hello24AI WhatsApp Broadcast allows businesses to manage their messaging campaigns more efficiently. With features like time and date scheduling and pre-filled message templates, businesses can save time and effort while still sending engaging and personalized messages to their audience.

3. Better Security Encryption

WhatsApp Broadcast is known for its end-to-end encryption, which means that messages sent through the platform are secure and private. This is especially important for businesses that deal with sensitive information like financial or personal data.

4. More Interactive and Improved Customer Engagement

WhatsApp Broadcast allows businesses to send more interactive messages than emails or SMS. With features like images, videos, voice messages, and emojis, businesses can create engaging and personalized messages that are more likely to resonate with their audience.

Picture showing hello24.ai Rich media and interactives
Enrich your marketing campaign with rich media and interactives and get your customers’ attention!

Rich media content – video, image & document attachments,

Interactives –  Call-To-Action buttons, Quick reply buttons, lists.

Call-To-Action buttons can take your customers to the product/checkout page and drastically improves ROI of your WhatsApp Broadcast vs SMS and Email

Another advantage of Hello24.AI WhatsApp Broadcast is its ability to improve customer engagement. Because WhatsApp Broadcast allows for two-way communication, businesses can use it to communicate with customers in real time, answer their queries, and even receive feedback. This not only helps businesses build a stronger relationship with their customers but also improves their overall customer experience.

5. More Metrics, Analytics, and Insights on Broadcast Campaign

Hello24.ai’s WhatsApp Broadcast analytics provides businesses with detailed metrics and insights that allow them to track the performance of their messaging campaigns. This information can then be used to optimize future marketing campaigns and improve their effectiveness. And this is the top reason why Hello24ai’s WhatsApp Broadcast is more efficient than SMS and Email marketing.

Picture showing hello24.ai Customer behaviour insights
Get deeper insights into your customer behavior by analyzing campaign data. Biggest difference in WhatsApp Broadcast vs SMS and Email

Understand the engagement levels using Click-through rates which track all customer interactions with the WhatsApp ad.

Instantly get a view of ROI on the marketing spend by measuring the sales generated post the marketing campaign.

6. Faster Delivery than SMS and Email with a higher success rate

WhatsApp Broadcast messages are delivered instantly, making it ideal for businesses that need to send time-sensitive messages like promotions or urgent updates. In contrast, emails and SMS can take minutes or even hours to deliver. And even if delivered can go into the spam box or go as blocked SMS.

❇️Pro Tip: Unlimited messages per broadcast in our PRO plan

7. High Personalization

Finally, Hello24AI WhatsApp Broadcast allows businesses to personalize their messages better than emails or SMS. With features like customer segmentation and personalized messaging, businesses can create tailored messages for their audience, ensuring that each message is relevant and engaging.

Picture showing hello24.ai Personalized message for each customer
Now customize the marketing content for every customer. Our marketing automation workbench helps to set campaigns with pre-defined message templates and variables.

Achieve highest level of personalization and make the messages look like you are directly speaking to the customer!

The conclusion, Hello24AI WhatsApp Broadcast is quickly becoming the preferred messaging channel for businesses worldwide. Its higher open rates, interactivity, improved customer engagement, cost-effectiveness, and better personalization make it a better option than SMS or email.

If you’re looking to improve your messaging strategy, then Hello24AI WhatsApp Broadcast is definitely worth considering.

About Hello24.ai

Hello24.ai is conversational commerce platform that helps companies to engage customers on WhatsApp. Our platform enable you to 

  • Double your sales with guided WhatsApp selling
  • Get 10x ROAS on marketing spends
  • Automate customer support queries

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