Hello24.ai’s Guide to WhatsApp Marketing Success: Key Do’s and Don’ts for Promotional Broadcast Messages

picture showing Hello24.ai's Guide to WhatsApp Marketing Success: Key Do's and Don'ts for Promotional Broadcast Messages

Welcome to Hello24.ai’s comprehensive guide to WhatsApp Marketing success!

WhatsApp has become one of the most popular messaging apps in the world, with over 2+ billion active users. This makes it an excellent platform for eCommerce businesses to connect with their customers and promote their products or services.

However, like any digital marketing strategy, there are right and wrong ways to approach it.

In this guide, we will explore the essential ☑️do’s and ✖️don’ts of WhatsApp marketing, with a particular focus on promotional broadcast messages. Whether you are new to WhatsApp marketing or looking to improve your current strategy. This guide is packed with expert tips and insights to help you succeed.

Let’s dive in and learn how to leverage WhatsApp for eCommerce business growth with Hello24.ai!

Picture showing hello24.ai Rich media and interactives Enrich your marketing campaign with rich media and interactives and get your customers’ attention! Rich media content – video, image & document attachments, Interactives – Call-To-Action buttons, Quick reply buttons, lists. Call-To-Action buttons can take your customers to the product/checkout page and drastically improves ROI of your WhatsApp Broadcast vs SMS and Email

So here are some widespread ✔️do’s and ❌don’ts guide for WhatsApp Marketing that will ensure a high success rate while sending Promotional broadcast messages:


1️⃣ Provide value: Offer something valuable to your recipients, such as a discount, exclusive content, early access to new products or services, and invitations to events or webinars.

2️⃣ Keep it short and sweet: Make sure your message is clear, concise, and to the point. Avoid using long sentences or technical jargon. You may also use bullet points, 😎emojis, relevant images, or short videos,

3️⃣ Personalize your message: Avoid generic messages that do not take into account the recipient’s specific interests or preferences, as they are less likely to resonate with your audience. Use the recipient’s name or personalize the message based on their interests or preferences.

4️⃣ Be conversational: Write your message in a conversational tone, as if you were talking to a friend. With conversational language engage with your customers as if you were speaking directly to the recipient. This helps build your brand trust.

5️⃣ Provide a clear call-to-action: Make sure your message includes a clear and compelling call-to-action that encourages the recipient to take action. Use action-oriented language that encourages your recipients to take action, such as “Shop now,” “Get your discount,” or “Learn more”. Consider using language that creates a sense of urgency, such as “Limited time offer” or “Act fast before it’s too late”. Also, make it as easy as possible for your recipients to take action. Such as including a direct link to the product or service you’re promoting. Consider using buttons with clear, concise labels that correspond to the action you want your recipients to take, such as “Buy now” or “Sign up.”


🚫Spam your recipients: Avoid sending too many messages or sending irrelevant messages. This can annoy your recipients and lead to them opting out of your broadcast list. And Spamming your recipients is unethical and disrespectful. It can damage your brand’s reputation and erode the trust that your recipients have in you.

🚫Mislead your recipients: Misleading messages can result in complaints and negative feedback. Later leading to damage to your brand’s reputation and credibility. Be honest and transparent in your messaging. Avoid using deceptive tactics or false promises to get people to engage with your message.

🚫Use all caps or excessive punctuation: Using all caps or excessive punctuation can make your message appear aggressive or spammy. Stick to proper grammar and punctuation.

🚫Use offensive language or content with jargon: Avoid using offensive language or content that could offend or upset your recipients.

🚫Send messages at inappropriate times: Be mindful of the time zones and schedules of your recipients. Avoid sending messages early in the morning or late at night, as this can be seen as intrusive. Sending messages at inappropriate times can be a major breach of social etiquette. And can have serious consequences on your brand’s settings. It is essential to consider the timing of your message before hitting send, to avoid causing an unnecessary disturbance or offense to the recipient.

❇️Pro Tip: Test your message – before sending your message to all recipients, test it with yourself or a small group of users to see if it’s clear and easy to understand.


Following these guidelines can help you create effective WhatsApp promotional broadcast messages that engage your recipients and drive results


Before you leave – you may want to ask us how we helped 500+ global brands and funded start-ups like NUTRABOXECOVACS Robotics, Arctic Fox, KeeBee, AthFlex, Curedemy, Billetic, EvoFoods, Da Milano, etc. who have discovered that our WhatsApp automation helped them scale their e-commerce business to the next level.

How to do bulk whatsapp broadcasting?

Simple, just use hello24.ai platform – How to Do Video

How to track the performance of your WhatsApp Business message templates?

Performance tracking may involve using analytics provided by the WhatsApp Business API or third-party tools like hello24ai. You can monitor metrics like delivery rates, open rates, and user engagement (button clicks) to evaluate the effectiveness of your message templates.

What are the best practices for creating WhatsApp Business message templates?

Best practices include keeping messages concise, providing value, using personalization where possible, adhering to WhatsApp’s guidelines, and ensuring relevance to the user. Messages should also align with your brand voice and tone.

How to use WhatsApp Business message templates for marketing?

You can use message templates for marketing by crafting messages that promote products or services, share updates, and engage users. Ensure compliance with WhatsApp policies and prioritize delivering valuable content to your audience. So to avoid your number getting blocked/reported.

How to send a message template on WhatsApp Business?

To send a message template on WhatsApp Business, you typically use the WhatsApp Business API. Once your template is approved, you can use the API to send template messages programmatically.

How to add a call-to-action button to a WhatsApp Business message template?

A WhatsApp message template usually has predefined structures, and adding custom call-to-action buttons is the best part. However, you can structure your message template to include actionable content and instructions for users to respond via clicking on buttons, like shown below.

picture showing hello24.ai Picture showing Whatsapp message template call to action

How to use WhatsApp Business message templates for customer service?

Templates can be designed for customer service by providing information, answering frequently asked questions, or guiding users through common processes. Ensure that your templates facilitate efficient and helpful communication.

How to use WhatsApp Business message templates for sales?

Sales-focused templates can include promotional messages, product details, and order confirmations. Craft messages that encourage users to take action, such as making a purchase or exploring your products/services further.

Is it Possible to Customize the Appearance of WhatsApp Messages Sent via Facebook Business Manager?

WhatsApp messages often have a standardized appearance to maintain a consistent user experience. While you can customize the content of your messages, extensive customization of the message’s appearance may be limited to maintaining the platform’s integrity.

Are There Any Limitations on the Length or Format of WhatsApp Message Templates?

WhatsApp imposes character limits on message templates (The character limit in the Header is up to 60, the Body is up to 1024, and the Footer is up to 60). It’s crucial to adhere to these limits to ensure that your messages are delivered correctly. Additionally, follow WhatsApp’s guidelines on message formatting.

Can I Schedule WhatsApp Messages Through Facebook Business Manager?

As of November 2023 scheduling WhatsApp messages directly through Facebook Business Manager might not be a built-in feature. You may need to use third-party tools like hello24.ai which quickly integrates with the WhatsApp Business API for scheduling.

Want to know how you can create an engaging WhatsApp Message Template and schedule it as per your target audience?

Book a quick 10-minute call with our experts!

About Hello24.ai

Hello24.ai is conversational commerce platform that helps companies to engage customers on WhatsApp. Our platform enable you to 

  • Double your sales with guided WhatsApp selling
  • Get 10x ROAS on marketing spends
  • Automate customer support queries

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