Hey eCommerce business founder – Tired of watching customers abandon their carts & Purchase Rates dropping? Want to build stronger relationships with your customers and drive more sales?
WhatsApp marketing automation is the answer.
But before that –
📌How Can eCommerce Businesses Increase or Boost Purchase Rates?
👉1. Speed Up Your Checkout for More Sales
Think about it—how many times have you abandoned a purchase because the checkout was too long or confusing? Your customers might feel the same way. Simplify things by minimizing the steps to complete the purchase, offer guest checkout, and make sure multiple payment methods are available. When the checkout is easy and fast, your customers are more likely to follow through.
👉2. Entice Shoppers with Free Shipping and Exclusive Discounts
Shoppers love getting a deal, and sometimes the added shipping costs can be a deal-breaker. Offering free shipping, even if it’s only on orders over a certain amount, can be enough to push someone to complete their purchase. You can also use discounts or limited-time offers to create a sense of urgency—this can encourage people to buy now rather than later.
👉3. Boost Sales with Hyper-Personalized Product Suggestions
Customers appreciate it when you make relevant suggestions. By offering personalized product recommendations based on their browsing or purchase history, you can increase the chances of them adding more items to their cart. It’s like having a helpful store assistant online, guiding them toward what they really want.
👉4. Ensure Your Site is Lightning-Fast and Mobile-Optimized
We’ve all been frustrated by slow websites, and that frustration often leads to abandoning a cart. Speed up your site to make the shopping experience smooth. And don’t forget mobile! Many people shop directly from their phones, so making sure your site is optimized for mobile is essential to keeping them engaged and converting them into buyers.
👉5. Build Trust with Customer Reviews and Social Proof
People trust what other customers have to say. Showcase reviews, testimonials, or even photos and videos of real customers using your products. This helps build trust and confidence in your brand. The more social proof you display, the more likely a customer will feel comfortable purchasing from you.
👉6. Recover Lost Sales with Cart Abandonment Reminders
Sometimes customers get distracted and leave items in their cart. Sending a gentle reminder via email or WhatsApp can help nudge them back to complete the purchase. Consider offering a small discount or free shipping in the reminder message to give them an extra incentive to finalize their order.
👉7. Reward Loyal Customers with Exclusive Offers
Reward your repeat customers with a loyalty program. Offering points or rewards for every purchase encourages them to come back for more. Exclusive deals, early access to sales, or special offers for loyal customers also make them feel valued and appreciated, increasing their likelihood to purchase again.
👉8. Gain Customer Confidence with a Clear Return Policy
A clear and hassle-free return policy can reduce the hesitation many customers feel before making a purchase. By offering an easy and transparent return process, customers feel more confident buying from you, knowing that if something isn’t right, they can easily return it.
👉9. Use Urgency to Encourage Faster Purchases
Creating a sense of urgency can drive customers to make quicker decisions. Displaying messages like “only 2 left in stock” or using countdown timers for limited-time offers can encourage shoppers to act fast. When people feel they might miss out, they’re more likely to complete their purchase.
👉10. Turn Social Media Followers into Shoppers
Don’t just post about your products—make them shoppable on platforms like Instagram and Facebook. By allowing users to purchase directly from social media, you can streamline the shopping experience. Working with influencers to promote your products can also build trust with their audience and increase the likelihood of conversions.
👉11. Increase Recurring Sales with Subscription Options
For products that people use regularly, like skincare, food, or household items, subscriptions can be a great way to increase repeat purchases. Customers enjoy the convenience of automatic reordering, and it helps you create a steady stream of sales without needing to push for each individual purchase.
👉12. Sell More with Detailed Descriptions and Stunning Visuals
Your product pages should do more than just list the features—they should highlight how the product benefits the customer. Use clear, compelling descriptions along with high-quality images and videos to help customers envision themselves using the product. The better they can imagine owning it, the more likely they’ll click “buy.”
By focusing on these strategies, you’re creating a more seamless and engaging shopping experience for your customers. The easier you make it for them to shop and the more value you provide, the higher your purchase rates will climb.
📌Then How can eCommerce Businesses Increase or Boost Purchase Rates with WhatsApp Marketing Automation?
➡️1. Reignite Abandoned Carts with Irresistible Reminders
Strategy: Send automated reminders to coax customers back to their abandoned carts gently. Include a powerful call-to-action (CTA) or an enticing discount code to seal the deal.
Example: “Hey [Customer Name], don’t miss out on the items you left behind! Complete your purchase now and snag 10% off with the code SAVE10. Shop before it’s gone!”
➡️2. Captivate with Personalized Product Picks
Strategy: Leverage customer data to deliver highly customized product suggestions via WhatsApp. Recommend items based on their past shopping behavior or browsing patterns.
Example: “Hi [Customer Name], we’ve curated some fresh arrivals just for you based on your recent picks. Discover them now and enjoy 15% off your next order!”
➡️3. Enhance Purchases Rates with Post-Sale Follow-Ups
Strategy: Automate follow-up messages to express gratitude after a purchase. Include order details and suggest additional products that could complement their purchase.
Example: “Thanks for your order, [Customer Name]! Your items are on their way. While you wait, check out these must-have additions that go perfectly with your purchase.”
➡️4. Create Buzz with Flash Sale Alerts
Strategy: Automate alerts for flash sales or limited-time offers to generate a sense of urgency. Send these updates via WhatsApp to drive immediate action.
Example: “Act fast, [Customer Name]! Our 24-hour flash sale is live with discounts up to 50% off. Shop now before this exclusive offer ends!”
➡️5. Rekindle Interest with Abandoned Browse Reminders
Strategy: Automatically remind customers of products they’ve browsed but didn’t add to their cart. Include engaging images and direct links to make it easy for them to complete their purchase.
Example: “Hi [Customer Name], we noticed you were eyeing [Product]. It’s still available! Click here to revisit and finish your purchase.”
➡️6. Reward with Exclusive Deals for WhatsApp Subscribers
Strategy: Entice customers to join your WhatsApp list with special, subscriber-only offers. Use automation to deliver these exclusive deals straight to their WhatsApp inbox.
Example: “Welcome to our WhatsApp VIP club, [Customer Name]! Here’s a special 20% discount on your next purchase with the code WHATSAPP20. Enjoy the perks!”
➡️7. Boost Engagement with Smart Automated Support
Strategy: Implement WhatsApp chatbots to swiftly handle common queries and issues. Quick and efficient support enhances the customer experience and can drive more purchases.
Example: “Hello! I’m here to help with any questions you have about shipping, returns, or more. Just let me know how I can assist!”
➡️8. Keep Customers in the Loop with Order Status Updates
Strategy: Use automation to keep customers informed about their order status with timely updates. Notify them about confirmations, shipping, and delivery details.
Example: “Great news, [Customer Name]! Your order is on its way. Track your shipment here and expect delivery by [Date].”
➡️9. Engage with Post-Purchase Feedback Surveys
Strategy: Automate surveys to gather customer feedback after their purchase. Use their insights to improve your service and encourage future interactions.
Example: “We hope you’re thrilled with your recent purchase, [Customer Name]. Share your feedback with us and help us make your experience even better!”
➡️10. Reignite Connections with Win-Back Campaigns
Strategy: Set up automated campaigns to reconnect with customers who haven’t shopped in a while. Offer exclusive discounts or special incentives to bring them back.
Example: “Hey [Customer Name], we miss you! Here’s a 15% discount on your next purchase to welcome you back. Can’t wait to see you!”
➡️11. Celebrate Milestones with Personalized Offers
Strategy: Use automation to send special offers or discounts on customers’ birthdays or anniversaries. Personalized touches can drive loyalty and encourage purchases.
Example: “Happy Birthday, [Customer Name]! Celebrate with a special 20% discount on your next purchase. Have a fantastic day!”
➡️12. Excite with Automated New Product Announcements
Strategy: Automate notifications for new product launches or restocks to keep your subscribers excited and informed about fresh offerings.
Example: “Exciting news, [Customer Name]! Our latest collection has just arrived. Check out the new arrivals and be among the first to shop the trendiest items!”
📌Here are a few reliable sources you can explore for up-to-date ecommerce statistics on purchase rates:
- Statista: www.statista.com
- eMarketer: www.emarketer.com
- McKinsey: www.mckinsey.com
- Internet Retailer: www.digitalcommerce360.com
- Digital Commerce 360: www.digitalcommerce360.com
📌Conclusion
By leveraging WhatsApp marketing automation, you can streamline your communication, personalize interactions, and skyrocket your eCommerce Purchase Rates.
Don’t miss out on this powerful tool to connect with your customers and drive conversions.
Ready to take your ecommerce business to the next level?
Book a demo of Hello24AI’s WhatsApp marketing automation software today and discover how it can help you achieve your goals.
