In a region where ecommerce is projected to cross about $50 billion by 2025, Middle East founders are rewriting the rules of customer engagement — and WhatsApp is their weapon of choice. With rapid growth across the UAE, Saudi Arabia, Egypt, and beyond, ecommerce brands are mushrooming across industries — fashion, electronics, beauty, food, health, […]

Trust this blog finds you well, if you’re running a Shopify ecommerce store in the Middle East and still relying heavily on email to connect with customers, it’s time to take a hard look at your numbers. Email fatigue is real. WhatsApp is winning. From the UAE to Saudi Arabia, ecommerce founders and digital marketers […]

If you’re running a Shopify store in the Middle East, you’ve likely invested countless hours optimizing your product pages, fine-tuning your ads, and analyzing your conversion funnels. But there’s a critical channel you might be overlooking that’s costing you sales every single day: Arabic enabled WhatsApp communication, maybe via a chatbot. As a store owner […]

If you’re running an ecommerce business in the United Arab Emirates, chances are your customers are on WhatsApp every day—whether it’s to chat with friends, place an order, or ask about delivery. But what if you could turn those chats into conversions using videos? That’s where WhatsApp video marketing comes in. Combining the personal nature […]

The global athletic footwear market is shifting fast—with fitness no longer just a trend, but a lifestyle. If you’re marketing an athletic shoe brand in the UAE, you’re already part of a booming scene. But if you’re looking to scale further, India is the next big leap. With a massive youth population, rising fitness culture, […]

You already know this, Cricket isn’t just a game in India — it’s a national obsession. And when you combine that passion with tech and interactive gameplay, you get a product like the Smart Cricket Bat — a unique gaming console that lets users play cricket indoors, stay active, and even practice real cricket skills. […]

As an ecommerce founder or marketer in India, you’re likely facing increasing challenges in today’s competitive digital landscape. Customer acquisition costs continue to rise, traditional digital marketing channels are becoming saturated, and standing out among competitors requires innovative approaches. If you’re struggling to connect with customers in a meaningful way that drives sales, there’s a […]

Hey Founder – You’ve crafted a delicious, healthy chocolate bar brand—and that’s just step one. Now, it’s time to get India to fall in love with your brand. But here’s the thing: people don’t just buy products, they buy stories, convenience, and experiences. That’s where a smart mix of online, offline, and WhatsApp marketing comes […]

If you’re running a school or EdTech business, you already know how hard it can be to get students (or their parents) to fill out a form, wait for a callback, and then hope they stay interested until admissions close. What if there were a way to skip the delays, ditch the long forms, and […]

Let’s be real—your customers are on WhatsApp, and your marketing should be too. But if you’re just sending plain text or single-product messages… you’re barely scratching the surface. If you’re looking to boost conversions, drive repeat orders, and make your WhatsApp broadcasts actually work for you, there’s one format you absolutely can’t ignore: 👉 Carousel […]