Did you know that over 83% of Middle Eastern consumers prefer messaging apps over traditional emails for brand communication? That’s right—digital behavior in the Middle East is shifting fast, and as an e-commerce brand, you’re likely wondering: Where should I focus—WhatsApp, Instagram, or Email—to get the best returns for ecommerce brands in the Middle East? […]

So, are you an ecommerce founder or digital marketer aiming to grow your brand? Then you can’t afford to overlook the Baby Boomer generation—those born between 1946 and 1964. They control nearly half of the global household wealth, spend over $6.5 trillion annually, and dedicate more than 75% of their media time to digital content. […]

You already know that marketing for shopify ecommerce stores in the Middle East is on fire. As a Shopify store owner or digital marketer, you’ve seen the surge — more orders, more traffic, and yes… more competition. Markets like the UAE, KSA, and Egypt are booming. The region’s ecommerce industry is projected to hit $50 […]

Let’s be real — ecommerce in the UAE is exploding. In fact, experts predict that UAE ecommerce will surpass $10 billion in 2025. That’s massive. But here’s the catch: with that kind of growth, the competition is only going to get tougher. More brands. More noise. More customer expectations. So, you already know this after […]

Let’s be honest — and you already know this about WhatsApp, that if you’re running an ecommerce brand in the Middle East, you know that customer service and support is one of the biggest pain points. You’ve probably seen it firsthand: customers messaging at odd hours asking, “Where is my order?”, or emailing complaints that […]

Fashion ecommerce in the Middle East is booming — but there’s a silent revenue killer: over 70% of customers don’t return after their first purchase. With customer acquisition costs (CAC) soaring and competition increasing, fashion brands across Middle East are realizing that winning once isn’t enough, it’s all about how to increase Customer Lifetime Value […]

In a region where ecommerce is projected to cross about $50 billion by 2025, Middle East founders are rewriting the rules of customer engagement — and WhatsApp is their weapon of choice. With rapid growth across the UAE, Saudi Arabia, Egypt, and beyond, ecommerce brands are mushrooming across industries — fashion, electronics, beauty, food, health, […]

Trust this blog finds you well, if you’re running a Shopify ecommerce store in the Middle East and still relying heavily on email to connect with customers, it’s time to take a hard look at your numbers. Email fatigue is real. WhatsApp is winning. From the UAE to Saudi Arabia, ecommerce founders and digital marketers […]

If you’re running a Shopify store in the Middle East, you’ve likely invested countless hours optimizing your product pages, fine-tuning your ads, and analyzing your conversion funnels. But there’s a critical channel you might be overlooking that’s costing you sales every single day: Arabic enabled WhatsApp communication, maybe via a chatbot. As a store owner […]

If you’re running an ecommerce business in the United Arab Emirates, chances are your customers are on WhatsApp every day—whether it’s to chat with friends, place an order, or ask about delivery. But what if you could turn those chats into conversions using videos? That’s where WhatsApp video marketing comes in. Combining the personal nature […]