You already know this, but still, if you’re a digital marketer working with brands in the Middle East, you already know this: grabbing customer attention is getting harder even via regular digital marketing strategies. Email and SMS open rates are sinking. Social media reach is throttled. Ads are everywhere—but conversions? Not always there. That’s why […]

Hola, digital marketers! If you’re targeting customers in Latin America, there’s one platform you absolutely can’t ignore — WhatsApp for segmented and retargeted marketing campaigns. It’s not just where people chat; it’s where they shop, bank, book appointments, and get support. With over 85% of smartphone users in Latin America relying on WhatsApp for daily […]

Are you still looking to transform how you connect with customers in 2025 – seriously? With over 3 billion+ monthly active users globally, WhatsApp is your next option as it has already become the core communication channel your customers prefer. What was once a simple messaging app has evolved into a powerful business tool that […]

Did you know that over 83% of Middle Eastern consumers prefer messaging apps over traditional emails for brand communication? That’s right—digital behavior in the Middle East is shifting fast, and as an e-commerce brand, you’re likely wondering: Where should I focus—WhatsApp, Instagram, or Email—to get the best returns for ecommerce brands in the Middle East? […]

So, are you an ecommerce founder or digital marketer aiming to grow your brand? Then you can’t afford to overlook the Baby Boomer generation—those born between 1946 and 1964. They control nearly half of the global household wealth, spend over $6.5 trillion annually, and dedicate more than 75% of their media time to digital content. […]

You already know that marketing for shopify ecommerce stores in the Middle East is on fire. As a Shopify store owner or digital marketer, you’ve seen the surge — more orders, more traffic, and yes… more competition. Markets like the UAE, KSA, and Egypt are booming. The region’s ecommerce industry is projected to hit $50 […]

Let’s be real — ecommerce in the UAE is exploding. In fact, experts predict that UAE ecommerce will surpass $10 billion in 2025. That’s massive. But here’s the catch: with that kind of growth, the competition is only going to get tougher. More brands. More noise. More customer expectations. So, you already know this after […]

Let’s be honest — and you already know this about WhatsApp, that if you’re running an ecommerce brand in the Middle East, you know that customer service and support is one of the biggest pain points. You’ve probably seen it firsthand: customers messaging at odd hours asking, “Where is my order?”, or emailing complaints that […]

Fashion ecommerce in the Middle East is booming — but there’s a silent revenue killer: over 70% of customers don’t return after their first purchase. With customer acquisition costs (CAC) soaring and competition increasing, fashion brands across Middle East are realizing that winning once isn’t enough, it’s all about how to increase Customer Lifetime Value […]

In a region where ecommerce is projected to cross about $50 billion by 2025, Middle East founders are rewriting the rules of customer engagement — and WhatsApp is their weapon of choice. With rapid growth across the UAE, Saudi Arabia, Egypt, and beyond, ecommerce brands are mushrooming across industries — fashion, electronics, beauty, food, health, […]