Bulk WhatsApp sender – Bulk WhatsApp messaging benefits – How to send bulk WhatsApp Messages?
The world of bulk WhatsApp sender
Bulk WhatsApp sender marketing initiatives are becoming crucial to e-commerce marketing. Everyone, from small businesses to large retailers, invests heavily in eCommerce to achieve their marketing objectives. Companies are increasingly adopting bulk WhatsApp senders in their marketing strategies as the demand for bulk campaigns develops.
More and more brands and companies are turning towards WhatsApp as a marketing or customer engagement platform. Hence it becomes essential for them to send WhatsApp bulk messages to their customers, who spend most of their time on WhatsApp.
Customer growth in eCommerce:
Over the next 5 years, the Indian e-retail industry is projected to exceed ~300-400 million shoppers, propelling the online Gross Merchandise Value (GMV) to US$100-120 billion by 2025. In 2021, the total number of digital buyers was 289 million in India. It is likely to increase to 378 million by 2025. E-commerce companies are ramping up efforts to draw in buyers. As penetration grows and demand increases companies are making up huge efforts to reach a wide range of customers.
SMS vs WhatsApp rivalry in marketing:
D2C brands were heavily involved in bulk SMS marketing activities when demand was low, but they have since become obsolete. Because SMS messages have a very low open rate, but WhatsApp messages have a very high open rate.
With the help of WhatsApp API’s features, brands are sending highly engaging and successful marketing campaigns now. It is the clear leader in the race to fulfill the marketing goals.
“WhatsApp messages have a 98% open rate and a 45-60% click-through rate, which is 5 times higher than emails and SMS. That is why you should employ WhatsApp for business marketing and support.”
Yes, it may sound easy job for you to find a random bulk WhatsApp sender tool on Google and reach the bulk audience, but in reality, it has some hidden challenges.
WhatsApp banned over 2.2 million Indian accounts and got 560 reports of complaints in 2021. Improper use of automated or bulk messages caused more than 95% of the bans, according to WhatsApp.
WhatsApp’s user-friendly, attractive, globally connectable, end-to-end encrypted chats and feature-rich characteristics make it one of the most widely used marketing tools.
But beware! All of these benefits can be snatched away from you in an instant. Because your WhatsApp account can be banned if you break some critical rules and policies like sending bulk WhatsApp messages without a proper platform and strategy.
There are plenty of unauthorized tools and software out there in the market to send bulk WhatsApp messages, but these high-risk tools will lead you to stop using the WhatsApp business marketing tool.
How can I send bulk messages on WhatsApp without getting banned?
Let’s deep dive into the process of how to send bulk messages on WhatsApp without getting banned.
Sending bulk WhatsApp messages to your target audience saves time and effort. In addition, it enables you to market your products and services effectively. Sadly, finding a reliable bulk WhatsApp message sender is difficult because most are unofficial tools.
Play a safe game:
Sending bulk WhatsApp messages via a random WhatsApp bulk sender tool violates the terms and conditions of the messaging platform. Sending unsolicited messages, marketing, broadcasting, or promotion is a violation of WhatsApp’s terms and conditions.
But not all bulk messages sent on the platform are illegal. You can send bulk messages by complying with the Meta rules and in a precise manner with WhatsApp business API bulk sender. It enables you to send bulk messages using Facebook-approved templates, as well as the appropriate marketing phrases and variables, photos, videos, documents, and product attachments.
An unofficial tool may allow you to send messages to a large number of individuals more quickly. At the same time, it may get you banned from the platform as well. Furthermore, when WhatsApp updates its machine learning algorithms or makes changes to its platform, the tool will stop working.
On the other hand, using an official WhatsApp Business API is safe and eliminates the chance of your number getting banned.
If you are initiating a conversation with some customers or unique users via a business API, the message templates must be pre-approved from WhatsApp and you can’t send promotional messages.
However, when customers send a message to your business account, you can respond with any content. It doesn’t need to be pre-approved, including advertising and promotional messages and surveys containing attachments and media files.
Before you jump into searching for a good bulk WhatsApp API sender platform, please get to know more about the benefits.
WhatsApp business vs WhatsApp Business API
Brands should be aware of the difference between WhatsApp vs WhatsApp business API. WhatsApp bulk messages are typically ‘one-to-many’ or ‘broadcast’ messages sent via the messaging app’s broadcast feature. The feature, in the WhatsApp business app, allows a brand to send messages only to 256 recipients with a single click.
However, through the WhatsApp Business API bulk sender, a brand can send between 1,000 and 100,000 messages to as many unique users (depending on the tier) in a rolling 24-hour window. Which Sounds Great, Right?
Messaging limits determine how many users your business messages in one day. This includes both new conversations and existing conversations with users. The messaging limit is not a limit on the number of messages your business can send. It just limits the number of users you are trying to message.
In a rolling 24-hour period, verified businesses with a business phone number and an approved display name can initiate discussions with the following number of unique customers:
- 1K unique customer
- 10K unique customers
- 100K unique customers
- An unlimited number of unique customer
Many businesses are currently using this function through platforms like Hello24.ai to advertise and market their products and services to a huge number of users in a short period of time.
Is the bulk WhatsApp sender API useful for my business? Of course, bulk WhatsApp sender API has numerous benefits for D2C businesses. It enables you to send messages to several customers at the same time with a single click. That is why many businesses use this as their key marketing method.
Benefits of WhatsApp Business API’s Bulk WhatsApp Sender
Let’s discuss the benefits of Bulk WhatsApp Sender API. Today, social messaging is the primary medium of campaigning that helps you stay ahead of your competitors.
Sending bulk WhatsApp campaigns via a WhatsApp API platform is an excellent approach for reaching hundreds of thousands of users at once and driving three times more sales and revenue. This is due to the rich and secure characteristics of WhatsApp messages. Here are the benefits of using the Bulk WhatsApp sender API platform:
The Bulk WhatsApp sender allows you to reach a broad base of people with your messages about your brand, products, and services. It’s also the best medium for quickly and easily responding to your customers’ queries.
The bulk WhatsApp sender helps you manage customer relations to make your brand customer-friendly and improve sales.
The bulk WhatsApp sender allows you to send bulk WhatsApp campaign messages to an unlimited number of users.
Attractive marketing templates:
It helps you to create attractive marketing templates with a variety of media attachments.
Send catalogs and brochures:
The bulk WhatsApp sender lets you send your new and loyal customers messages about your activities, promotional events, brochures, and product catalogs.
Sending bulk campaigns with the right guidelines will help you build a reputation among customers, which will eventually lead to a “green tick” from Facebook.
Its marketing analytics feature allows you to understand and analyze message-level metrics such as seen, read, clicked, replied, delivery status, and more.
Upsell and cross-sell:
Using bulk WhatsApp sender analytics, identify your potential customers, then filter them and conduct upselling and cross-selling campaigns to them.
It helps you to improve your customer base and your brand’s position in the market by increasing the visibility of your products.
Finally, the WhatsApp Business API platforms greatly cut your marketing costs and provide an excellent return on investment.
A good WhatsApp bulk sender API platform can do the above wonders for your business and make you the luckiest brand in the highly competitive eCommerce industry. Hello24 can do these wonders and more for your business. It offers an unmatched fast platform that can officially broadcast unlimited marketing messages with various media files in a fraction of a second. It is an AI-based official WhatsApp bulk sender platform that works with 500+ leading brands across the globe.
Reach out to us for your all-in-one marketing and WhatsApp commerce solution to taste a 20% average increase in sales, 90% customer conversations, and a 99% open rate for Hello24 marketing campaigns.