Tired of generic b2b marketing that falls flat – Ever tried whatsapp automation?
It’s time to connect with your B2B audience on a more personal level.
WhatsApp is no longer just for personal chats; it’s a powerful platform to build relationships, share valuable content, and drive conversions. Let’s see:
📢How to use WhatsApp for b2B marketing automation?
🧲Lead Nurturing
- Personalized Welcome Messages: Greet new leads with personalized messages to create a strong first impression.
- Automated Drip Campaigns: Develop automated campaigns tailored to lead behavior and interests.
- Valuable Content Delivery: Share insightful whitepapers, engaging webinars, and compelling case studies.
🧲Customer Support
- Efficient Automated Support: Use chatbots and automated FAQs to provide quick, reliable support.
- Seamless Escalation: Smoothly transition complex issues to human agents.
- Proactive Updates: Keep customers informed with order updates, shipment notifications, and after-sales support.
🧲Sales Automation
- Lead Qualification: Use interactive messages and FAQs to qualify leads effectively.
- Demo Scheduling: Automate the scheduling of product demos or consultations.
- Personalized Offers: Send tailored promotions and offers to potential customers.
- Follow-Ups: Automate follow-up messages to stay engaged with prospects.
🧲Account-Based Marketing (ABM)
- Targeted Messaging: Engage high-value accounts with customized messages.
- Multi-Stakeholder Engagement: Connect with multiple stakeholders within a single account.
- Feedback and Insights: Gather valuable feedback and insights from key decision-makers.
✅PRO TIP: Check out whatsapp API pricing plans here (link)
📢How to use whatsapp for b2B content marketing Automation?
Let’s face it: the content marketing landscape is crowded. Everyone’s shouting for attention. But what if there was a channel that felt more like a personal conversation than a broadcast? Enter WhatsApp.
WhatsApp isn’t just for cat memes and family group chats anymore. It’s a goldmine for B2B marketers looking to build genuine connections. With sky-high open rates and an intimate feel, WhatsApp can be your secret weapon for delivering content that actually gets read.
📢Why WhatsApp for B2B Content Marketing?
- High Open Rates: Let’s be honest, who doesn’t open a WhatsApp message?
- Direct Engagement: Unlike other platforms, WhatsApp allows for real-time interactions and feedback.
- Personal Touch: People are more receptive to content delivered in a conversational tone.
Here’s how to make it work for you:
💡Exclusive Content is Your Golden Ticket
- Create WhatsApp-only content.
- Offer exclusive sneak peeks and early access.
💡Build a Strong Community
- Create WhatsApp groups based on interests.
- Host Q&As with industry experts.
- Foster a sense of community among customers.
💡Hyper Personalize Your Approach
- Divide your audience into targeted groups.
- Deliver tailored content to each group.
- Experiment with different content formats.
💡Boost Engagement
- Use interactive elements like polls and quizzes.
- Share visually appealing stories.
💡Amplify Your Reach
- Share blog post snippets on WhatsApp.
- Promote webinars and events through WhatsApp.
- Cross-promote your social media channels.
📢some industry related examples of b2B marketing Automation that Digital marketers can do with whatsapp!
➡️Technology Industry
- Software Company: Share daily tech tips, exclusive product demos via WhatsApp, offer personalized software recommendations based on user needs.
- IT Services Firm: Create WhatsApp segment for specific technology domains (e.g., Cloud Computing, Cybersecurity), share industry updates, offer free 1/1 consultations.
➡️Financial Services
- Banking: Provide personalized financial advice, offer exclusive loan schemes, share market updates and insights through WhatsApp groups.
- Insurance Company: Share insurance tips, offer policy-related assistance, and provide quick claim updates via WhatsApp.
➡️Manufacturing
- Industrial Equipment Manufacturer: Share product demonstrations, case studies, and maintenance tips through WhatsApp. Offer exclusive discounts and after-sales support.
- Supply Chain Company: Provide real-time supply chain updates, offer logistics solutions, and share industry trends regularly to all the signup lists.
➡️Healthcare
- Pharmaceutical Company: Share health tips, information about new drugs, and patient support resources. Offer personalized medicine recommendations.
- Medical Equipment Manufacturer: Provide product demonstrations, troubleshooting guides, and after-sales support via WhatsApp.
➡️Education
- Online Education Platform: Share study tips, offer one-on-one tutoring sessions, and provide exam updates.
- Corporate Training Institute: Share course details, offer career counseling, and provide placement assistance.
➡️Real Estate
- Real B2B Commercial Estate Agency: Share property listings, virtual property tours, and market trends. Offer personalized property recommendations.
- Interior Design Firm: Share interior design tips, offer virtual consultations, and showcase project portfolios.
➡️SaaS (Software as a Service)
- Offer WhatsApp-only discounts and promotions for new signups
- Share product updates, feature releases, and user guides
- Create interactive polls to gather feedback on the product roadmap