Top 3 Questions on WhatsApp Marketing Automation for B2B – Marketers are Searching for Answers on Google

Tired of generic b2b marketing that falls flat – Ever tried whatsapp automation?

It’s time to connect with your B2B audience on a more personal level.

WhatsApp is no longer just for personal chats; it’s a powerful platform to build relationships, share valuable content, and drive conversions. Let’s see:

📢How to use WhatsApp for b2B marketing automation?

🧲Lead Nurturing

  • Personalized Welcome Messages: Greet new leads with personalized messages to create a strong first impression.
  • Automated Drip Campaigns: Develop automated campaigns tailored to lead behavior and interests.
  • Valuable Content Delivery: Share insightful whitepapers, engaging webinars, and compelling case studies.

🧲Customer Support

  • Efficient Automated Support: Use chatbots and automated FAQs to provide quick, reliable support.
  • Seamless Escalation: Smoothly transition complex issues to human agents.
  • Proactive Updates: Keep customers informed with order updates, shipment notifications, and after-sales support.

🧲Sales Automation

  • Lead Qualification: Use interactive messages and FAQs to qualify leads effectively.
  • Demo Scheduling: Automate the scheduling of product demos or consultations.
  • Personalized Offers: Send tailored promotions and offers to potential customers.
  • Follow-Ups: Automate follow-up messages to stay engaged with prospects.

🧲Account-Based Marketing (ABM)

  • Targeted Messaging: Engage high-value accounts with customized messages.
  • Multi-Stakeholder Engagement: Connect with multiple stakeholders within a single account.
  • Feedback and Insights: Gather valuable feedback and insights from key decision-makers.

PRO TIP: Check out whatsapp API pricing plans here (link)

📢How to use whatsapp for b2B content marketing Automation?

Let’s face it: the content marketing landscape is crowded. Everyone’s shouting for attention. But what if there was a channel that felt more like a personal conversation than a broadcast? Enter WhatsApp.

WhatsApp isn’t just for cat memes and family group chats anymore. It’s a goldmine for B2B marketers looking to build genuine connections. With sky-high open rates and an intimate feel, WhatsApp can be your secret weapon for delivering content that actually gets read.

📢Why WhatsApp for B2B Content Marketing?

  • High Open Rates: Let’s be honest, who doesn’t open a WhatsApp message?
  • Direct Engagement: Unlike other platforms, WhatsApp allows for real-time interactions and feedback.
  • Personal Touch: People are more receptive to content delivered in a conversational tone.

Here’s how to make it work for you:

💡Exclusive Content is Your Golden Ticket

  • Create WhatsApp-only content.
  • Offer exclusive sneak peeks and early access.

💡Build a Strong Community

  • Create WhatsApp groups based on interests.
  • Host Q&As with industry experts.
  • Foster a sense of community among customers.

💡Hyper Personalize Your Approach

  • Divide your audience into targeted groups.
  • Deliver tailored content to each group.
  • Experiment with different content formats.

💡Boost Engagement

  • Use interactive elements like polls and quizzes.
  • Share visually appealing stories.

💡Amplify Your Reach

  • Share blog post snippets on WhatsApp.
  • Promote webinars and events through WhatsApp.
  • Cross-promote your social media channels.

📢some industry related examples of b2B marketing Automation that Digital marketers can do with whatsapp!

➡️Technology Industry

  • Software Company: Share daily tech tips, exclusive product demos via WhatsApp, offer personalized software recommendations based on user needs.
  • IT Services Firm: Create WhatsApp segment for specific technology domains (e.g., Cloud Computing, Cybersecurity), share industry updates, offer free 1/1 consultations.

➡️Financial Services

b2b analytics-whatsapp-marketing-automation
  • Banking: Provide personalized financial advice, offer exclusive loan schemes, share market updates and insights through WhatsApp groups.
  • Insurance Company: Share insurance tips, offer policy-related assistance, and provide quick claim updates via WhatsApp.

➡️Manufacturing

  • Industrial Equipment Manufacturer: Share product demonstrations, case studies, and maintenance tips through WhatsApp. Offer exclusive discounts and after-sales support.
  • Supply Chain Company: Provide real-time supply chain updates, offer logistics solutions, and share industry trends regularly to all the signup lists.

➡️Healthcare

  • Pharmaceutical Company: Share health tips, information about new drugs, and patient support resources. Offer personalized medicine recommendations.
  • Medical Equipment Manufacturer: Provide product demonstrations, troubleshooting guides, and after-sales support via WhatsApp.

➡️Education

  • Online Education Platform: Share study tips, offer one-on-one tutoring sessions, and provide exam updates.
  • Corporate Training Institute: Share course details, offer career counseling, and provide placement assistance.

➡️Real Estate

  • Real B2B Commercial Estate Agency: Share property listings, virtual property tours, and market trends. Offer personalized property recommendations.  
  • Interior Design Firm: Share interior design tips, offer virtual consultations, and showcase project portfolios.
b2b sales-whatsapp-marketing-automation

➡️SaaS (Software as a Service)

  • Offer WhatsApp-only discounts and promotions for new signups
  • Share product updates, feature releases, and user guides
  • Create interactive polls to gather feedback on the product roadmap

📢Want a demo of the best B2B whatsapp marketing automation software or platforms in the SaaS space?

About Hello24.ai

Hello24.ai is conversational commerce platform that helps companies to engage customers on WhatsApp. Our platform enable you to 

  • Double your sales with guided WhatsApp selling
  • Get 10x ROAS on marketing spends
  • Automate customer support queries

Recent Posts

Follow Us

Sign up for our Newsletter