If you’re running an ecommerce business in the United Arab Emirates, chances are your customers are on WhatsApp every day—whether it’s to chat with friends, place an order, or ask about delivery.
But what if you could turn those chats into conversions using videos?
That’s where WhatsApp video marketing comes in.
Combining the personal nature of WhatsApp with the high engagement of video is a game changer—especially in the UAE, where over 98% of the population uses WhatsApp and mobile commerce is booming.
In this blog, we’ll walk you through how ecommerce brands in the UAE can use WhatsApp video marketing to:
✅ Create brand awareness
✅ Boost brand consideration
✅ Increase sales, orders, and conversions
✅ Reduce frequent customer queries with automation
Let’s dive into how you can put this into practice.
🧠 1. Create Brand Awareness: Show Up Where It Matters
Before people buy from you, they need to know you exist.
Using video on WhatsApp to create brand awareness is one of the most cost-effective and impactful ways to build recognition—especially in a market as diverse and mobile-first as the UAE.
✅ What to Send:
- Short Brand Story Videos (30-60 seconds): Talk about how your brand started, your values, or what problem you’re solving for UAE customers. Use Case:
A Dubai-based organic skincare brand sends a “Why we started” video highlighting desert-safe SPF creams designed for the Gulf climate. - Festive Greetings with Offers: During Ramadan, Eid, National Day, or even shopping festivals like Dubai Shopping Festival, send video greetings that blend culture and commerce. Use Case:
An online perfume store sends a beautiful “Eid Mubarak” video with a limited-time 15% off coupon code built right into the message. - Behind-the-Scenes Glimpses: Show how your products are sourced, packaged, or prepared—especially if you’re into gourmet, artisan, or handmade items. Use Case:
A homegrown date brand from Al Ain sends a video showing the date farms, hand-picking process, and eco-friendly packaging. - Use WhatsApp Status: Just like Instagram stories, you can upload 15-second video clips. Announce sales, share tips, or tease new launches. It’s free and visible to all saved contacts.
💡 2. Create Brand Consideration: Help Them Choose You
Once they know about you, the next challenge is getting them to seriously consider buying from you—and video can build that trust fast.
✅ What to Send:
- Product Demo Videos: Show how your product works or looks in real life. This is especially powerful for fashion, tech gadgets, kitchen tools, and beauty products. Use Case:
A Ras Al Khaimah-based electronics store sends a short unboxing and demo video of their best-selling portable Bluetooth speaker. - Comparison Videos: Don’t be shy—if your product is better, show it! Comparing materials, features, or value-for-money options makes decision-making easier for customers.
- Customer Testimonial Videos: Ask happy customers to shoot 10-30 second videos. A genuine face adds more weight than any text review. Use Case:
A Dubai fitness supplements store shares a video of a local gym trainer reviewing their plant-based protein powder. - Influencer or Micro-Creator Videos: Collaborate with influencers popular in UAE and Gulf regions and share their video reviews via WhatsApp broadcast or groups.
💸 3. Drive Sales, Orders, or Purchases in UAE: Use WhatsApp Video Marketing to Close the Deal
Now that your audience knows and trusts you, it’s time to turn that attention into orders. And yes, you can use video to boost conversions directly inside WhatsApp.
✅ What to Send:
- Personalized Video Offers: Send automated videos to different segments—first-time buyers, cart abandoners, repeat customers. Use tools like Hello24ai, etc.
- Use Case:
A fashion store targets women who browsed kaftans but didn’t buy. They receive a video showcasing the top styles with a personalized discount code.
- Use Case:
- Video Catalogs or Carousels: Instead of boring PDFs or text lists, send a quick walk-through of 4-5 hot products with pricing and CTAs.
- Use Case:
A mobile accessories brand sends a 50-second video highlighting new iPhone covers, MagSafe chargers, and pop grips.
- Use Case:
- Click-to-WhatsApp Video Ads: Run video ads on Facebook or Instagram that send viewers directly to a WhatsApp chat. Once they arrive, a video-based funnel can guide them through.
- Order Walkthrough Videos: Show people how easy it is to order. This removes friction—especially helpful for older shoppers or those new to online shopping.
🤖 4. Reduce Frequent Customer Queries: Let Video Do the Talking
If your customer support team is drowning in the same 5 questions every day, there’s a better way.
Video + automation can reduce your support burden and improve customer satisfaction.
✅ What to Automate:
- FAQ Video Responses: Create short, informative videos that explain:
- How to track your orderHow to apply a coupon codeWhat the return/exchange process isDelivery timelines by emirate
- Product Usage Tutorials: When a customer asks, “How do I install this car seat?” or “How do I mix this spice blend?”—don’t send a paragraph. Send a quick demo video.
- Multilingual Video Replies: English and Arabic support videos can dramatically reduce back-and-forth in customer service.
- Interactive Chatbot Menus: Use a WhatsApp chatbot that responds to buttons like “Track My Order” or “Return Product” with corresponding video walkthroughs.
📈 Some Ideas & Tips to Make WhatsApp Video Marketing Work for You
- ✅ Keep videos short—under 1 minute is ideal
- ✅ Add subtitles, since many users view with sound off
- ✅ Always end with a clear CTA (e.g., “Reply YES to order now” or “Tap here to shop”)
- ✅ Use the WhatsApp Business API to schedule, automate, and track performance
- ✅ Monitor metrics like open rates, views, and replies for ongoing improvement
Here are some killer WhatsApp video marketing script ideas tailored for your ecommerce business in the UAE, each one crafted to help you build awareness, boost sales, or reduce support load.
These scripts are short (under 1 minute), conversational, and ideal for use in WhatsApp broadcasts, chat automations, or Click-to-WhatsApp ad replies.
🎥 1. Brand Awareness Video Script — “Our Story” (30–40 seconds)
Goal: Introduce your brand to first-time customers in a relatable way.
Script:
👋 [Founder on screen, smiling]
“Hello! I’m [Name], the founder of [Brand Name]. We started this journey right here in the UAE because we wanted to bring you high-quality [product category—like organic skincare, modern modest wear, tech accessories, etc.] that fits your lifestyle.”
🎁 “Our mission is simple: make everyday products feel personal, premium, and proudly local.”
📦 “We deliver across the Emirates and pack each order with care—because you matter to us.”
👉 “Follow us on WhatsApp to see more of what we do. We can’t wait to show you around!”
🎥 2. Product Demo + Offer Video Script — “New Launch” (45–60 seconds)
Goal: Show off a new product, create urgency, and drive purchase.
Script:
🎉 “Say hello to the latest addition to our store—[Product Name]!”
🧾 “Whether you’re looking for [benefit #1] or [benefit #2], this one’s designed to impress. Just check out how it works…”
👀 [Cut to hands showing the product, unboxing or using it]
💥 “For the next 3 days only, we’re giving 15% OFF just for our WhatsApp family. Just reply with ‘YES’ to grab yours!”
🛍️ “Ready? Let’s get you something awesome.”
🎥 3. Customer Support Video Script — “Returns & Exchanges” (30 seconds)
Goal: Reduce repetitive queries and improve satisfaction.
Script:
👋 “Need to return or exchange an item? Here’s how easy it is!”
1️⃣ “Tap the ‘Return/Exchange’ option in this chat.”
2️⃣ “We’ll ask for your order number and the item you want to return.”
3️⃣ “Once confirmed, you’ll get a return label or pickup option depending on your location in the UAE.”
🔁 “That’s it—fast, simple, and totally hassle-free.”
🎥 4. Product Comparison Video Script — “Why We’re Better” (45 seconds)
Goal: Help customers choose your product over competitors.
Script:
🤔 “Choosing the right [product type]? Let us make it easier for you.”
🥇 “[Our Product Name] gives you:
– Real [material or feature], not plastic.
– Fast delivery across all Emirates.
– Local warranty and support.”❌ “Most others? Hidden shipping costs, no returns, and overseas delays.”
👍 “With us, what you see is what you get—quality, service, and speed.”
🎥 5. Order Tutorial Script — “How to Order in 3 Steps” (30 seconds)
Goal: Guide first-time buyers smoothly through the order process.
Script:
📱 “New here? Here’s how to order from [Brand Name] in just 3 steps.”
1️⃣ “Tap ‘Browse Products’ below.”
2️⃣ “Pick your favorite items and hit ‘Add to Cart.’”
3️⃣ “Enter your delivery details and pay securely. That’s it!”
🚚 “We’ll deliver straight to your doorstep—whether you’re in Dubai, Sharjah, or Abu Dhabi.”
📲 Ready to Leverage WhatsApp Video Marketing for Your Ecommerce Store in the UAE?
If you’re a Shopify or WooCommerce store owner in the UAE, tools like Hello24.ai make it incredibly easy to:
- Automate video replies
- Send personalized broadcast videos
- Collect customer data
- Convert conversations into sales
Want to see it in action?
👉 Book a free demo today and learn how to build a high-converting WhatsApp video strategy tailored for your brand.
