Hey there, digital marketer – feeling stuck in an email rut? It’s time to shake things up. Imagine boosting your open rates, increasing engagement, and skyrocketing conversions.

It’s possible when you combine the power of email with the instant connection of WhatsApp.

Let’s dive in and discover how to make this dynamic duo work for you.

📢how to use whatsapp in email marketing strategy?

While WhatsApp and email might seem like different channels plus get into a tough football competition like ManU vs Barca, they can work in tandem to create a more effective marketing strategy. Here’s how:

👉1. Drive Traffic to WhatsApp from Your Email

• Include a WhatsApp click-to-chat link: This allows subscribers to instantly start a conversation with you.
• Offer exclusive WhatsApp-only deals or content: Create a sense of urgency and exclusivity.
• Promote WhatsApp groups or communities: Build a stronger community around your brand.

👉2. Leverage WhatsApp for Email List Building

• Offer WhatsApp-exclusive incentives: Provide special offers or early access to products for those who join your WhatsApp list.
• Use QR codes in emails: Direct users to your WhatsApp account for easy contact.

👉3. Complement Email Campaigns with WhatsApp

• Send personalized WhatsApp messages: Use data from your email campaigns to tailor WhatsApp messages.
• Provide post-purchase support on WhatsApp: Offer quick and efficient customer service.
• Use WhatsApp for event reminders or updates: Keep subscribers informed about upcoming events.

👉4. Use WhatsApp to Gather Email Addresses

• Run WhatsApp contests or giveaways: Require email addresses for entry.
• Offer free resources in exchange for email addresses: Create valuable content and distribute it through WhatsApp.

👉5. Measure and Analyze

• Track click-through rates on WhatsApp links in emails.
• Monitor WhatsApp engagement metrics.
• Compare the performance of WhatsApp campaigns with email marketing campaigns.

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📢How to use both email and whatsapp marketing for:

1️⃣Lead generation

2️⃣Lead nurturing

3️⃣Lead conversion

4️⃣Lead feedback

5️⃣Lead referral

Combining the superpower of email and WhatsApp marketing you can create a robust strategy for each stage of the customer journey. Here’s how you can leverage both channels for lead generation, lead nurturing, lead conversion, lead feedback, and lead referral:

➡️1. Lead Generation

📧Email Marketing

• Lead Magnets: Offer downloadable resources (e.g., eBooks, whitepapers) in exchange for email addresses.
• Newsletter Sign-Ups: Promote your newsletter on your website and social media, encouraging visitors to sign up.
• Email Campaigns: Run targeted email campaigns to cold leads with compelling offers and CTAs.

✅WhatsApp Marketing

• WhatsApp Click-to-Chat Links: Include these links in social media posts, ads, and your website to initiate direct conversations.
• QR Codes: Place QR codes in offline marketing materials (flyers, posters) that lead to your WhatsApp chat.
• WhatsApp Business Profile: Use your profile to provide contact information and business details, encouraging potential leads to reach out.

➡️2. Lead Nurturing

📧Email Marketing

• Drip Campaigns: Send a sequence of automated emails that educate and inform leads about your products or services.
• Hyper Personalized Content: Use segmentation to send personalized emails based on the lead’s behavior and interests.
• Regular Updates: Keep leads engaged with newsletters, product updates, and relevant content.

✅WhatsApp Marketing

• Broadcast Lists: Send personalized messages to segmented batches of leads.
• Timely Follow-Ups: Promptly reach out to leads who engage with your emails, providing additional information or answering questions.
• HD Media: Use images, videos, and documents to provide more engaging content and information.

➡️3. Lead Conversion

📧Email Marketing

• Limited-Time Offers: Send emails with exclusive, time-sensitive offers to prompt immediate action.
• Abandoned Cart Emails: Remind leads of items left in their shopping cart, encouraging them to complete their purchase.
• Case Studies and Testimonials: Share success stories and testimonials to build trust and persuade leads to convert.

✅WhatsApp Marketing

• Personalized Assistance: Offer real-time support and answer questions to help leads make a decision.
• Exclusive Discounts: Send discount codes or special offers directly to leads via WhatsApp.
• Interactive Demos: Use WhatsApp to conduct live demos or provide virtual tours of your product or service.

➡️4. Lead Feedback

📧Email Marketing

• Surveys and Polls: Send emails requesting feedback through surveys or polls.
• Post-Purchase Follow-Ups: Ask for feedback on their purchase experience shortly after a sale.
• Net Promoter Score (NPS): Conduct NPS surveys via email to gauge customer satisfaction.

✅WhatsApp Marketing

• Instant Feedback Requests: After a purchase or interaction, ask for immediate feedback through WhatsApp messages.
• Interactive Chats: Engage in conversations to gather detailed feedback and insights.
• Quick Polls: Use WhatsApp’s polling feature to collect opinions and preferences.

➡️5. Lead Referral

📧Email Marketing

• Referral Programs: Promote referral programs via email, offering incentives for referrals.
• Shareable Content: Encourage leads to forward emails to friends or share on social media.
• Testimonials: Highlight satisfied customer testimonials and encourage them to refer others.

✅WhatsApp Marketing

• Direct Referrals: Ask satisfied customers to refer friends directly via WhatsApp messages.
• Incentivized Sharing: Offer rewards or discounts for customers who refer new leads through WhatsApp.
• Easy Sharing: Provide easy-to-share referral links or codes that customers can send to their contacts.

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📢some examples or use cases on How to use whatsapp in email marketing For B2B, B2C & D2C businesses

🏢For B2B

💡Use Case: Lead Nurturing

• Email: Send a personalized email to a potential client with a link to a whitepaper.
• WhatsApp: Follow up with a WhatsApp message offering to schedule a brief call to discuss the whitepaper’s insights and how they relate to the client’s business challenges.

💡Use Case: Customer Support

• Email: A customer sends an email with a technical query.
• WhatsApp: Offer quick support by providing a WhatsApp number for faster response times.

💡Use Case: Product Updates

• Email: Announce a new product feature through an email newsletter.
• WhatsApp: Offer a demo or tutorial on the new feature via WhatsApp.

👨‍💼For B2C

💡Use Case: Lead Generation

• Email: Send a promotional email with a limited-time discount code.
• WhatsApp: Include a WhatsApp click-to-chat button to answer questions about the product or offer.

💡Use Case: Customer Onboarding

• Email: Send a welcome email with product information and usage tips.
• WhatsApp: Provide a WhatsApp number for customers to reach out with questions or concerns.

💡Use Case: Customer Retention

• Email: Send a customer satisfaction survey.
• WhatsApp: Offer a loyalty program or exclusive discounts for customers who complete the survey.

🛒For D2C

💡Use Case: Product Launch

• Email: Create anticipation for a new product launch with a countdown timer.
• WhatsApp: Offer early access or exclusive pre-order deals to subscribers who join the WhatsApp community.

💡Use Case: Order Confirmation and Updates

• Email: Send order confirmation and shipping details.
• WhatsApp: Provide real-time order updates and delivery notifications.

💡Use Case: Customer Feedback

• Email: Invite customers to leave a product review.
• WhatsApp: Offer incentives for sharing photos and experiences on WhatsApp.

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📢Final Thoughts about WhatsApp In Email Marketing Strategy!

By strategically blending WhatsApp into your email marketing efforts, you’re not just complementing your plan — you’re amplifying it. The potential to grow engagement, push conversions, and create stronger customer relationships is undeniable.

Don’t miss out on this opportunity to up your digital marketing game.

Ready to experience the power of WhatsApp and email working together?

Book a free demo of hello24ai’s WhatsApp marketing software today and discover how easy it is to achieve remarkable results. Your customers will thank you.